Recent studies showed that 49% of emails are spam. It makes perfect sense that ISPs are becoming increasingly sophisticated and relentless in catching malicious activity. They regularly change their algorithms to keep up with highly inventive spammers and hackers. While this benefits subscribers since their layer of protection is becoming more solid and formidable, this erects substantial obstacles for email…
Do you know your email sender’s reputation is key to letting your campaign do its magic? While focusing on creating the best content and subject line that will drag readers into a funnel, you are missing one of the most crucial aspects of a successful email marketing campaign. Content is king, but when it comes to email communication channels, ensuring…
Do you know what makes a high-performing email campaign? You might say: eye-catching product display, personal discount, valuable content, or entertaining experience. As a professional email marketer, you may add high deliverability, accessibility, responsiveness, mobile-friendliness, quality of subscription list, segmentation, marketing strategy, and even capacity of the marketing platform. However, at the end of the day, when the user opens…
Do you know that a clean, regularly updated email list can generate up to 4300 percent return on investment? Recent studies show that email campaigns based on healthy email lists can be 40 times more effective in generating leads than any social media portal. Therefore, maintaining a clean email list is a top priority. Unfortunately, this isn’t always at the…
Have you ever considered just how much email marketing prompts can impact your marketing? If you haven’t, this article will show you why you should start thinking about it and implementing it in your business. ChatGPT, a free chatbot released by the artificial intelligence (AI) research group OpenAI in November 2022, has taken the internet by storm. ChatGPT encouraged users…
Is your email marketing no longer as profitable as it once was? The problem could be to do with your email deliverability. According to a deliverability benchmark report, 20% of marketing emails fail to arrive in the intended target’s inbox and end up going to the spam folder or getting blocked altogether. This is a problem for businesses because it…
Let’s start with The CAN-SPAM Act. This law was passed in 2003, and it defines the national norms for corporate email. If you’re unfamiliar with the CAN-SPAM Act, it is recommended that you review the FTC’s CAN-SPAM Act compliance instructions. This highlights the major requirements and identifies the probable consequences of noncompliance. Despite the fact that it’s a shot read,…
Recent studies predict that the number of worldwide email users will reach over 4.8 billion by the end of 2027, underscoring the importance of an email verification tool to maximize the effectiveness of your email marketing efforts. If you are running an online business, chances are you’ve been intensively using an email checker and email verification tool in your email…
E-mail marketers always have lots on their plate: they need to analyze stats, come up with an offer, segment subscribers and create impressive email designs. Therefore, they often miss tiny details that turned out to be tiebreakers at the end. One of such things is the unsubscribe option. Found at the bottom of the newsletter and set in the smallest…
Crafting a beautiful and impactful HTML email with a consistent user experience is a daunting task, even for experts. The deal is being less progressive than web browsers, mail providers do not agree with each other in what features they support and how they render them. As a result, you are left with a limited amount of tools and a…