Manual tests don't get run
A placement test only helps if someone remembers to run it. Between launches nobody does, and the one week you skip is the week Gmail quietly starts routing you to spam. Automated testing removes the human step.
Automatic inbox placement testing that runs on the schedule you set.
Capture your email once and Unspam re-sends it from your own sending identity on a cadence you choose, then grades inbox placement at every major provider, run after run. It is automated inbox placement monitoring that catches a deliverability regression the day it starts, not in next month's campaign numbers.
Placement at a glance.
Every automatic run rolls your results into one view, inbox, spam, and tabs across the providers you check, so a placement problem is impossible to miss.
Inbox Rate
59% inbox
Spam Rate
34% spam
Tabs
7% tabs
Checked across Gmail, Outlook, and every major mailbox.
Each run grades placement at the consumer and business inboxes your recipients actually use. You see exactly where the email landed, from Gmail's Primary, Promotions, and Spam tabs to Outlook's Focused and Other.
Gmail
Outlook
Yahoo
AOL
Zoho
ProtonMail
GMX
Amazon WorkMail
Set up automatic inbox placement once. Unspam runs it for you.
Connect a sending account, pick a cadence (daily, weekly, monthly, or specific days of the week), and choose the providers to check. On every run Unspam re-sends your exact email and grades where it lands at each provider, with no snippet to paste and no test to remember. It is regression testing for your email.
Why a single inbox placement test isn't enough.
Placement drifts after every change
Sender reputation, authentication, content, and list quality all move over time. The inbox placement rate you confirmed last month is not the rate you have today, and a single test can't see the trend.
One snapshot hides the slide
A single run tells you where you stand for one send. It can't show a slow downgrade at one provider building over days, which is exactly how most deliverability regressions start.
What every automatic inbox placement run reports.
Per-provider placement, every run.
Each scheduled run reports Inbox, Promotions, Spam, or Missing for your email at every mailbox provider you pick, from Gmail and Outlook to Yahoo, Zoho, ProtonMail, and AOL. You read an inbox placement rate per run, so a slip at one provider stands out long before it spreads.
Spam rate tracked over time, with alerts.
Every run re-scores your message and logs its spam rate next to the last one, building a trend instead of a one-off number. Set a threshold per test and Unspam emails you the moment a run crosses it, so recurring monitoring flags a real regression instead of adding noise.
What makes Unspam's automatic testing different.
Most tools make you re-send the email every time, or only watch your live campaigns. Unspam pins one creative and re-runs it like a deliverability regression test.
Capture once, re-sent every run
Forward the email a single time. Unspam stores that exact creative and re-sends it on every scheduled run, so there is no snippet to paste and no test to remember.
From your real sending identity
Each run goes out through a sending account you connect over SMTP, so placement reflects your own domain and reputation, not an anonymous seed relay or a platform you are locked into.
Cadences that match your calendar
Run daily, weekly, monthly, or only on the specific weekdays you actually send. The schedule is set per test, so it mirrors each campaign instead of a fixed hourly interval.
Alerts only when it breaks
Choose to hear about every run, or stay silent until the spam rate crosses a threshold you set. Recurring monitoring without an inbox full of all-clear emails.
A rendered preview, every run
Every run captures a full-size screenshot of how the email rendered, so you catch a broken layout in the same place you catch a placement drop.
A report you can share
Each run has a public link anyone can open without an account, so a teammate, a client, or your boss sees the proof without a login.
How automatic inbox placement testing works.
01
Send us the email once
Start a test and Unspam gives you a private inbox address. Forward the exact email you want watched, and we capture its content plus a full-size preview to re-use on every run.
02
Connect a sending account
Pick the mailbox Unspam should send the recurring test from, connected once over SMTP. Your real sending identity is what gets graded, so the results match what your recipients actually see.
03
Set the schedule and providers
Choose a cadence (daily, weekly, monthly, or specific days of the week) and pick the mailbox providers to seed. Name each scheduled test after the domain or flow it covers.
04
Let it run and get alerted
Unspam re-sends and re-grades on schedule, building a dated history of placement and spam rate. Get an email on every run, or only when the spam rate crosses your threshold. Pause, resume, or trigger an extra run any time.
When teams automate inbox placement testing.
A one-off check answers where you stand right now. Automated testing answers the question that actually costs money: is placement holding, and at which provider did it move? These are the inbox placement monitoring setups teams reach for first.
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Replace the test you keep forgetting
Set a daily or weekly run on your main sending domain so placement is verified automatically, instead of depending on someone remembering to test before a send goes out.
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Watch transactional flows like infrastructure
Schedule a recurring run on each critical message (reset, receipt, confirmation). A drop in inbox rate surfaces the way an outage would, because mail that does not land is a silent outage.
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Keep every sending domain covered
Cold outreach and multi-brand senders run one automatic test per domain in the same workspace. Each run is named, so you know exactly which domain moved without checking them one by one.
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Confirm a fix actually held
After you repair authentication or clean a list, keep the test running so you can watch placement recover and stay recovered, not just bounce back for a single day.
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Track placement through a volume ramp
Scaling sends or warming a new domain? A recurring run shows whether the added volume is dragging your inbox placement rate down before the damage gets hard to reverse.
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Build a record you can show
Every run is logged with its date, placement, and spam rate, so you have a real trend to hand a client or an internal team instead of a one-off screenshot.
Automatic inbox placement testing FAQ.
How hands-off recurring testing works, and how it differs from a single placement test.
What is an automatic inbox placement test? +
It is an inbox placement test that runs on a schedule instead of on demand. You capture an email once, pick a cadence, and Unspam re-sends and re-grades it on every run, recording where it lands at each mailbox provider over time. Think of it as a recurring inbox placement test that watches for a deliverability regression so you don't have to remember to check.
How is automatic testing different from a one-off inbox placement check? +
A one-off inbox placement test reads where a single send landed. Automatic Inbox Placement turns that same check into a recurring job: capture the email once, set a cadence, and Unspam re-sends and re-grades it on schedule, building a placement history instead of a single snapshot.
How does Unspam send the test automatically? +
You connect a sending account over SMTP, the mailbox the recurring test should send from, and capture the email you want watched by forwarding it to a private address we give you. On each scheduled run, Unspam sends that email from your account to our seed inboxes and reports where it landed. Because every run is a real send from your own sending identity, the result reflects what recipients actually get.
How often should I run inbox placement tests? +
Most teams run a daily or weekly test on their main sending domain, plus a run after any change to content, authentication, list quality, or sending volume, the moments placement tends to move. Because each test carries its own cadence, you can match the schedule to how often that message actually sends.
Which mailbox providers does it check? +
Each run reports Inbox, Promotions, Spam, or Missing per seed across major consumer and business mailboxes, including Gmail, Outlook, Yahoo, AOL, Zoho, ProtonMail, GMX, and Amazon WorkMail. You choose which providers to check when you set the test up.
What is the difference between inbox placement rate and delivery rate? +
Delivery rate only tells you a message was accepted by the receiving server, and it counts spam-folder mail as delivered. Inbox placement rate tells you where accepted mail actually landed: the primary inbox, a tab like Promotions, the spam folder, or missing. Automatic testing tracks inbox placement rate, the number that maps to whether anyone sees your email.
What is a good inbox placement rate? +
There is no single target, because it varies by provider, list, and industry. As a rule of thumb, healthy senders see the large majority of seed mail reach the primary inbox at each provider and treat a sustained drop at any one mailbox as the signal to act. Our deliverability benchmark shows the inbox rates we measure across real sending domains.
When does it alert me? +
Each test carries its own trigger. Get an email on every run, or only when the spam rate crosses a threshold you set. Alerts go to your account email with the run detail and a shareable report link attached, so you act on a real regression rather than a hunch.
Does this replace Gmail Postmaster Tools or Microsoft SNDS? +
No, it answers a different question. Gmail Postmaster Tools and Microsoft SNDS report aggregate domain and IP reputation at one provider, but they do not tell you where a specific email landed across providers. Automatic Inbox Placement re-sends your actual creative and shows its placement at each mailbox, so the two are complementary: reputation dashboards explain the why, placement testing shows the what.
Is this the same as Deliverability Monitoring? +
They are two views of one idea. Deliverability Monitoring is the outcome: always-on watching with alerts when placement slips. Automatic Inbox Placement is the mechanism, the recurring hands-off test that produces those results. Setting up an automatic test is how monitoring runs.
Is Unspam an email warmup or sending tool? +
No. Unspam does not warm up domains, does not send your campaigns, and is not an ESP. It measures placement and spam rate on a schedule so you know when to act. The fixes (authentication, list hygiene, content) happen in your own sending stack. For a manual baseline, an email health check reviews authentication and reputation in one pass.
Stop remembering to test inbox placement. Put it on autopilot.
Capture your email once, set a cadence, and let Unspam check inbox placement at every provider on schedule. Start free, no credit card.