In today’s world, where customers have the shortest attention span ever, email engagement has become critical for companies to stay afloat and move towards their goals. The more interested and involved the target audience is, the more a brand may expect positive open rates, clicks, and conversions and improved trust, loyalty, and genuine connection. However, ensuring high email engagement is…
Despite multiple flaws, decidedly mixed results, and some unresolved issues with the law and regulations, AI in email marketing is making slow yet steady progress toward becoming an integral part of communication and the environment. From automation to hyper-personalization to content creation, it has already empowered marketing teams across industries to send highly targeted, optimized, and meaningful messages and achieve…
A mailing list is a powerful tool for businesses across niches seeking to establish direct and meaningful communication with their target audience. It helps companies achieve numerous goals, such as fostering brand engagement, keeping subscribers informed, and even dragging them into the funnel. Whether for marketing or community building, it is a key asset for email campaigns and strategies. As…
Creating trustworthy messaging for your brand is essential to create a strong relationship with your customers. Sending secure emails is simple when you have the right strategy and protocols to verify each one that you send. First theorized and implemented in the early 2000s, SPF and DKIM security protocols verify and authenticate emails. In the two decades that have followed…
Whether on a website or email channel, bouncing only means bad things for the company. Stealing an opportunity to deliver the brand message to the consumer and drive positive results, it has a detrimental effect on email marketing campaign performance and the company’s presence, position, and reputation in the channel. Much like complaints and spam rates, it is one of…
As we enter 2025, digital design trends in email and web experiences are not just about aesthetics—they play a critical role in improving email deliverability and avoiding spam filters. With inboxes becoming more competitive and spam filters more sophisticated, brands need to adapt their design strategies to ensure their emails land in the inbox and resonate with their audience. For…
Have you ever wondered why some of your emails have successfully reached subscribers’ inboxes while others landed in the spam folder or were rejected? As it turns out, your content, offer, and design are not the only variables that can make or break your campaign. Many other small yet crucial factors are in the game. Email marketing is a complex…
Email security has never been more important than it is today. It is essential to protect every one of the emails you send and receive to create a trusted and secure business. Using the right email security techniques can prevent phishing, fraud, or spam, saving your customers from becoming victims of a cyberattack. There are many ways to protect your…
Email is an essential part of digital marketing and organizational communication. It has carved its niche and earned its place in customers’ hearts. It lies at the core of various operations across multiple devices and environments. With over 4 billion active email users worldwide as of 2024, email marketing opens golden sales opportunities for companies and, unfortunately, represents a large…
Building a brand that prioritizes security and trust with its customers is a straightforward way to build a loyal client base. Email authentication is the best way to build a trustworthy brand reputation and ensure all your messages are delivered correctly to your clients. Email security professionals have used DKIM, SPF, and DMARC for decades to build trust with customers…