How to Warm-Up Your Email and Domain for Trust Building

How to Warm-Up Your Email and Domain for Trust Building

Are all your perfectly crafted, hyper-personalized, and valuable emails landing in the spam folder or being rejected? This often occurs with companies that have recently begun their journey of conquering the email channel. Overly enthusiastic, they strive to make the most of every outreach by sending thousands of digital newsletters at once; however, neither ESPs nor ISPs like such pushy…

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A pie chart illustrating email delivery statistics: 80% delivered emails and 20% failed emails, shown in varying shades of blue.

Top Reasons Why Your Emails Aren’t Being Delivered & Solutions

You created a stunning email copy. The design was attractive and everything was in perfect motion. You hit “send”. You waited hours (even days), but heard just crickets!No opens. No clicks. No response. You start wondering, “if your email even landed in their inbox”. This is the story of many. Every day, over 376.5 billion emails are sent and received.…

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What is a BIMI Record, and How do You Create One

What is a BIMI Record, and How do You Create One

Email authentication comes with many strange terms. We have already known and mastered SPF, DKIM, and DMARC – well-established and time-proven safety protocols that underlie the modern strategy against malicious actors’ activities like spoofing and phishing. However, one more standard has been introduced quite recently. Brand Indicator Messaging Identification is the new kid in the squad. Although it is not…

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Understanding Email Spam Laws and Ensuring Compliance

Understanding Email Spam Laws and Ensuring Compliance

With email marketing holding the palm in being surgically precise in delivering individuals directly what is needed, it is no surprise that companies consider it one of the most effective ways to communicate their brand messages to the target audience. From an exceptional ROI to brand identity reinforcement, it benefits businesses in various aspects. However, its exciting possibilities raise new…

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How to Bypass Email Spam Filters and Improve Deliverability

How to Bypass Email Spam Filters and Improve Deliverability

A lot has changed since the first spam filters were introduced. They are no longer fairly rudimentary algorithms that solely react to spammy language in the content. Today they inspect not only email body copy but also all critical details of the communication starting with the subject line and ending with authentication and brand blacklisting. They are advanced, regularly updated…

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Unlock Higher Engagement with Email Content Optimization Strategies

Unlock Higher Engagement with Email Content Optimization Strategies

Did you know that over 90% of marketers stated that content is a highly important business asset? It underlies a company’s activities across channels and interaction points, from communication to brand presentations. Whether in the B2B or B2C sector, whether a young or well-established organization, it comes off as their highest-quality source of engagement, traffic, conversions, and leads. When it…

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A bar chart showing the number of people in each country.

How to Avoid Email Spam Traps

Do you know that 85% of all emails are spam? According to Symantec, almost 9 out of 10 emails are not legitimate to reach the recipient. Counting that over 22 billion emails are sent daily, this is quite a vast number. According to studies, these malicious newsletters cost companies around $20.5 billion annually. Therefore, it is no surprise that instruments…

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Track Your Email Success Essential Engagement Metrics

Track Your Email Success: Essential Engagement Metrics

In today’s world, where customers have the shortest attention span ever, email engagement has become critical for companies to stay afloat and move towards their goals. The more interested and involved the target audience is, the more a brand may expect positive open rates, clicks, and conversions and improved trust, loyalty, and genuine connection. However, ensuring high email engagement is…

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