Building a brand that prioritizes security and trust with its customers is a straightforward way to build a loyal client base. Email authentication is the best way to build a trustworthy brand reputation and ensure all your messages are delivered correctly to your clients. Email security professionals have used DKIM, SPF, and DMARC for decades to build trust with customers…
Do you know that almost 50% of business emails are spam? Due to the increased level of cyber-attacks, email channels have been reinforced with stringent measures by mailbox filters and blacklist vendors to protect users from “uninvited guests.” Getting blacklisted can significantly impact your email deliverability, making it crucial to understand the process of email blacklist removal. While it has…
Some say email reputation is your credit score with ISPs, blacklists, and email providers. It is not the full description, yet it certainly conveys its essence. Whatever attitude towards this metric you have, you cannot afford to overlook it. It is too important to be left behind. The more positive it is, the more chances the ISPs will let the…
With email marketing expecting to generate almost $18 billion in three years (according to Statista), it is no surprise that 80% of marketers say they would rather abandon social media than email. The tendency is that the industry continues growing and gaining more and more popularity. Indeed, email marketing is an invaluable tool. It has an overall ROI of 4,200%…
On October 3, 2023, a significant announcement from Gmail and Yahoo marked a turning point in email communication standards. These leading email service providers introduced new sender requirements, set to be implemented in February 2024, aimed at combating the ever-increasing challenge of spam and enhancing email security. This update is not just a minor adjustment but a substantial shift in…
Back in 1997, Hotmail was one of the most popular email providers in the World. It served over 30 million people across the Globe, making it the top in its niche. However, the situation changed dramatically in 2025, when Google launched Gmail with many valuable free features. The sad news is Hotmail did not manage to survive this challenge. It…
Gmail is deservedly called the most popular email platform in the World. According to recent studies, it has over 1.8 billion active users. It proudly occupies a 28% market share in the email management market by serving over 121 billion emails daily. Not only is it popular with individuals but also companies. The stats show that 90% of US startups…
You might think you have done a great job by carefully segmenting the subscription list, coming up with a snappy subject line, and creating a compelling email that provides value to customers. However, the harsh truth is that all your efforts could be in vain because your initiatives will only work if your emails get delivered to your subscribers’ inboxes.…
Do you know that Yahoo email has 227.8 million active users and serves approximately 26 billion digital newsletters daily? This is a mind-blowing number even though it falls far behind its main competition, Gmail, with its staggering 1.8 billion active users as of 2023. If you are wondering how to resolve email delivery issues with Yahoo and reach your subscribers,…
The email marketing industry offers a sheer volume of options. From building feature-rich, high-engaged digital newsletters using handy code-free platforms to analytical tools that draw an overall picture of strategy performance – there is a solution for every problem, aspect, niche, and budget. Deliverability is no exception. As one of the most critical factors of successful email marketing, it is…