You find out too late
A one-off test tells you where you stand the minute you run it. By the time someone notices replies have dried up and runs another, a week of sends has already gone to spam and the campaign is over.
// deliverability monitoring
Know the day your email starts landing in spam, not the week after.
Deliverability Monitoring keeps a constant watch on where your email actually lands.
// autopilot
Set the test once. Unspam re-runs it on schedule.
Pick a cadence, daily, weekly, or specific days, and Unspam re-sends to your seed list, re-scores the message, and alerts you the moment placement or spam rate crosses a threshold you set. You act on a real regression instead of finding it in next month's campaign numbers.
hirely.com · daily probe · 09:00 UTC
last run · 2m agogmail.com
99%
+0.4
outlook.com
96%
-1.2
yahoo.com
95%
+0.1
zoho.com
88%
-3.4
protonmail.com
82%
-5.1
aol.com
71%
-8.0
ALERT · 07:14 UTC · aol.com placement < 80%
The deliverability problems we hear most.
Reputation drifts between sends
Authentication, list quality, and sender reputation all move over time. The placement you verified last month is not the placement you have today, and nothing tells you it slipped.
No alert when spam rate climbs
Without monitoring, a rising spam rate is invisible until conversions fall. You need the alert the hour placement drops, not a manual re-check you remember to run eventually.
Why teams like yours pick Unspam.
// placement
Per-provider placement, re-checked on schedule.
Every scheduled run reports Inbox, Promotions, Spam, or Missing for each seed across Gmail, Outlook, Yahoo, Zoho, ProtonMail, and AOL. Watch the trend over days and weeks, not a single snapshot, so a slow slide at one provider is obvious before it spreads.
PLACEMENT · 6 PROVIDERS · 4s 4 / 6 INBOX
G gmail.com inbox · primary
O outlook.com inbox · focused
Y yahoo.com inbox
Z zoho.com inbox
P protonmail.com promotions
A aol.com spam · junk
primary inbox rate 67% · ↑ 4 pts this week
// scoring
Spam score tracked over time, with alerts.
Each run re-scores your message against authentication, content, blacklists, and HTML. Set a threshold per test and Unspam alerts you the moment the score crosses it, so you act on a real regression instead of discovering it in your campaign numbers.
UNSPAM SCORE · scan #4189 excellent
90 / 100
high deliverability · likely inbox
industry avg · 78 ↑ +12 vs avg
SPF · DKIM · DMARC aligned
+3
12 / 12 links healthy
+1
Missing List-Unsubscribe-Post
−10
HTML / text ratio 1.8
+1
How it works.
01
Add the Unspam seed address
Drop Unspam's seed address into your ESP, CRM, or SMTP tool and send a real message to it. Testing is manual by design, Unspam never connects to your ESP's API, so it grades exactly what your recipients receive.
02
Set the schedule
Choose a cadence, daily or weekly, for each message or flow you want watched. Autopilot re-runs the inbox-placement and spam-score tests on that schedule without you lifting a finger.
03
Pick your alert threshold
Set a trigger per test: alert on every run, or only when inbox placement drops below a percentage or the spam score crosses a line you choose. Name each test after the domain or flow it covers.
04
Get told the moment it slips
When a scheduled run breaches your threshold, Unspam alerts you with the per-provider breakdown and the spam-score diff, so you know what changed and where before it costs you a campaign.
A few common workflows.
A one-off check answers where you stand right now. Monitoring answers the question that actually costs you money: when did it change, and at which provider? These are the patterns teams set up first.
-
Catch a reputation slip before the campaign
Run daily placement tests on your main sending domain so a Gmail or Outlook downgrade surfaces the morning it happens, while you can still pause and fix instead of after the send goes out.
-
Watch transactional flows like infrastructure
Schedule a daily run on each critical flow (reset, receipt, confirmation). A drop below your threshold pages you the same way an outage would, because mail that does not land is a silent outage.
-
Monitor every domain in a sending pool
Cold outreach and multi-brand senders run one scheduled test per domain in the same workspace. An alert names the test, so you know exactly which domain slipped without checking them one by one.
-
Confirm a fix actually held
After you repair authentication or clean a list, keep the scheduled test running so you can see placement recover and stay recovered, not just bounce back for a day.
-
Track placement through a volume ramp
Scaling sends or warming a new domain? Weekly monitoring shows whether the extra volume is dragging your inbox rate down before reputation damage becomes hard to reverse.
-
Keep a continuous record for stakeholders
Every scheduled run is logged, so you have a dated trend of inbox placement and spam score to show a client or an internal team instead of a single point-in-time screenshot.
// FAQ
Frequently Asked Questions
How always-on monitoring works, and how it differs from running a single test.
How is this different from the inbox placement test? +
The inbox-placement test is a one-off: you run it once and read where that single send landed. Deliverability Monitoring is the always-on version. It re-runs that same placement check plus a spam-score test on a schedule you set, daily or weekly, and alerts you when results slip. Use the one-off test to check a message before send; use monitoring to know the day your standing changes.
Does Unspam connect to my ESP to monitor automatically? +
No. Unspam does not integrate with any ESP's API. Monitoring is built on real sends: you add Unspam's seed address to your tool, and each scheduled run sends to that seed and grades what actually arrives. That is why the results reflect true recipient experience rather than a provider's internal accepted/bounced numbers.
Which providers does monitoring cover? +
Each scheduled run reports Inbox, Promotions, Spam, or Missing per seed across Gmail, Outlook, Yahoo, Zoho, ProtonMail, and AOL, including consumer and business mailboxes. You see the per-provider breakdown on every run, so a downgrade at one mailbox stands out immediately.
How often can monitoring run, and what triggers an alert? +
Pick a daily or weekly cadence per test. Each test carries its own alert trigger: fire on every run, or only when inbox placement falls below a percentage or the spam score crosses a threshold you set. When a run breaches the trigger, Unspam sends the alert with the placement and spam-score detail attached.
Is Deliverability Monitoring the same as email warmup? +
No. Unspam does not warm up domains, does not send mail for you, and is not an ESP. Monitoring is a measurement product: it watches and reports on placement and spam score so you know when to act. The fixes, authentication, list hygiene, content, happen in your own sending stack. For a manual baseline, an email health check reviews authentication and reputation in one pass.
Can I monitor more than one domain or message? +
Yes. Set up one scheduled test per domain, flow, or message in the same workspace and name each after what it covers. Agencies and multi-brand senders watch every client domain side by side, so an alert tells you exactly which one slipped. See limits on the pricing page.
// ready when you are
Stop checking. Start getting alerted.
Productize your placement testing with scheduled, recurring runs and threshold alerts. Run a free one-off test first, then turn it into always-on monitoring.