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// ai eye-tracking heatmap

See where readers look first, then put your CTA there.

Unspam predicts the attention map of your email before you send it. An AI eye-tracking heatmap renders over your actual email on desktop, tablet, and mobile, showing the zones a reader scans first and the ones they skip. Place your offer and call to action in the hot zones, and every send works harder for the same list and the same delivery.

Run a free test with heatmap → See plans
// the pain

The deliverability problems we hear most.

The CTA is below the attention line

Readers give an email a few seconds before they decide. If your main button sits below the zone they actually scan, clicks drop even when the message lands in the inbox.

Mobile reads nothing like desktop

A layout that guides the eye on a wide screen collapses on a phone, where the first hot zone is often a logo or a long preheader instead of your offer. Most teams never see the mobile attention pattern at all.

Guesswork instead of evidence

Without an attention map you A/B test placement one slow campaign at a time, or you copy whatever a competitor did. Either way you are spending real sends to learn what a prediction could have told you before send.

// why Unspam

Why teams like yours pick Unspam.

// attention

An attention map over your real email, three devices.

The AI eye-tracking heatmap overlays predicted fixations on your rendered email for desktop, tablet, and mobile. Red marks where the eye lands first, cooler colors mark what gets skipped, so you can move the CTA and headline into the zones that earn attention.

recording eye-tracking
attention
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// renders

Same render the heatmap reads from.

The heatmap sits on top of the same pixel-accurate client previews Unspam already generates, including dark mode, so the attention zones map to exactly what your subscribers see, not an idealized mockup.

// how it works

How it works.

01

Send a real email to Unspam

Add the Unspam seed address to your campaign or tool and send the message you actually plan to ship. There is no ESP connection to set up, you send it the same way you send to any subscriber.

02

Get the full result

Unspam scores the message for spam, authentication, and content, then renders it across mail clients. The AI eye-tracking heatmap is part of that same result, not a separate integration or upload.

03

Read the attention zones

Switch between desktop, tablet, and mobile to see where predicted attention concentrates and where it falls off. Check that your headline, offer, and CTA sit inside the hot zones on every device.

04

Move the important parts and re-test

Reorder the layout so the eye hits what matters first, then send the revised version back to Unspam. Compare the new heatmap against the old one before the campaign ever reaches a subscriber.

// use cases

A few common workflows.

The moments where teams pull up the heatmap before a send. It is read alongside the spam score, so you are checking attention and deliverability in the same pass.

  • Newsletter layout review

    Before a weekly send, confirm the lead story and primary link sit in the first hot zone instead of below a stack of section headers that pull the eye away.

  • Promotional CTA placement

    For a sale or launch email, check that the discount and the button land in high-attention areas on mobile, where most opens happen and where a long preheader can steal the first fixation.

  • Mobile-first redesign

    Compare the desktop and mobile heatmaps side by side to catch the case where a design that flows beautifully on a wide screen buries the offer on a phone.

  • Onboarding and lifecycle emails

    Verify that the single action you want a new user to take is the brightest zone in the message, not competing with a logo, a footer link, or a secondary banner.

  • Template QA before rollout

    Test a new master template once so the attention pattern is right at the structural level, then reuse it knowing the CTA sits where the eye goes.

  • Settling a design debate

    When the team disagrees on whether the button should move, run both versions through the heatmap and let the predicted attention map decide instead of opinion.

// FAQ

Frequently Asked Questions

What the AI eye-tracking heatmap predicts, how it fits the rest of a test, and where it helps your sends.

What does the AI eye-tracking heatmap actually show? +

It shows a predicted attention map over your rendered email: the zones a reader is most likely to look at first, in warm colors, and the areas they tend to skip, in cooler ones. It is an AI prediction of visual attention, modeled on how people scan email layouts, not a recording of a specific person's eyes. You read it to decide where your headline, offer, and CTA should sit.

Is the heatmap a separate tool I have to set up? +

No. The heatmap is part of the standard Unspam result. When you send a message in for a spam and placement test, you also get the spam score, the authentication breakdown, the client previews, and the attention heatmap together. There is nothing extra to install and no ESP API to connect, since Unspam never connects to your sending platform.

Does it cover mobile and desktop separately? +

Yes. The heatmap renders for desktop, tablet, and mobile, and the attention pattern is genuinely different on each. A layout that puts your offer in the first hot zone on a wide screen can push it well down the page on a phone, so checking all three is the point. The heatmap sits on top of the same per-client previews, including dark mode.

How do I get a heatmap for my email? +

Add the Unspam seed address to your campaign and send the real message to it, the same way you send to any subscriber. The test runs manually by design, so you are always reading the exact email your audience would receive. The result, heatmap included, comes back in about a minute. See the pricing page for how many tests each plan includes.

Will moving my CTA into a hot zone improve deliverability? +

Attention placement drives engagement (opens, clicks, replies), and sustained engagement is one of the signals mailbox providers weigh over time. But landing in the inbox in the first place is a separate question of authentication, reputation, and content. The heatmap and the spam score live in the same result so you can fix both: where the eye goes, and whether the message reaches the inbox at all.

Is the heatmap free to use? +

It is included in every test, and the free plan comes with a monthly test quota and the AI assistant, with no card required. Each test returns the spam score, authentication checks, client previews, and the heatmap together. To keep an eye on a list over time, pair it with scheduled monitoring that re-runs tests and alerts you when the spam rate moves.

// ready when you are

Stop guessing where readers look.

Send one real email to Unspam and get the attention heatmap, spam score, and per-provider placement back in about a minute. No card, no signup.

Run a free test with heatmap → See pricing