Email Marketing Calendar 2026
One interactive email marketing calendar with 887 key dates: shopping peaks, public holidays, and cultural moments, international and by country. Filter to your market, see what is coming next, get campaign ideas, and export the dates to your calendar. Free, no signup.
Interactive email marketing calendar
January 2026
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New Year's Day
Public holidaysKicks off New Year resolution and fresh-start campaigns: send goal-setting offers, January sale launches, and clearance of old stock.
Global start ~7 days outSubject line ideas
- New year, new you: start here
- Your fresh start starts now
- Resolutions made easy, up to 30% off
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Blue Monday
AwarenessThe "most depressing day of the year" is a hook for wellness, travel-escape, and feel-good offers: lean into mood-lifting, self-care, and getaway campaigns.
Global start ~7 days outSubject line ideas
- Beat the Blue Monday slump
- A little pick-me-up, on us
- Brighten the gloomiest day of the year
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Data Privacy Day
AwarenessTrust-building moment: send preference-center reminders, privacy-policy updates, and consent re-permission emails to boost list hygiene.
Global
February 2026
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Valentine's Day
CulturalMajor gifting peak: run gift-guide, last-minute-delivery, and romance-themed sends across jewelry, flowers, chocolate, and dining verticals.
Global start ~2 weeks outSubject line ideas
- Valentine's gifts they'll actually love
- Order by Friday for Valentine's delivery
- Last-minute Valentine's? We've got you
March 2026
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International Women's Day
AwarenessBrand-values moment big for gifting in Latin America and Eastern Europe: spotlight women-owned products, founder stories, and cause partnerships.
Global start ~10 days outSubject line ideas
- Celebrating the women who inspire us
- This IWD, shop women-founded brands
- For every woman in your life
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St. Patrick's Day
CulturalGreen-themed festivity: pub, beer, apparel, and party campaigns with playful luck-and-savings subject lines.
Global start ~7 days outSubject line ideas
- Feeling lucky? Green deals inside
- Luck of the Irish: savings end tonight
- St. Paddy's picks you'll love
April 2026
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Good Friday
CulturalAnchors the Easter long-weekend sale window: launch four-day promotions and shipping-cutoff reminders before the holiday closure.
Global -
Easter Sunday
CulturalSpring gifting and family peak: send Easter gift guides, chocolate and basket offers, and springtime collection launches with clear shipping cutoffs.
Global start ~2 weeks outSubject line ideas
- Hop to it: Easter treats inside
- Easter delivery, order by Thursday
- Spring into savings this Easter
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Easter Monday
Public holidaysBank holiday across the UK, Germany, and much of Europe: send last-chance and extended Easter-sale emails to capture post-holiday shoppers.
Global -
Earth Day
AwarenessSustainability spotlight: promote eco-friendly products, recycling programs, and cause pledges to align brand with green values.
Global
May 2026
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Labour Day / May Day
Public holidaysWidely observed public holiday and 5-day break in China: run May Day sale bursts, golden-week travel, and spring clearance across Europe, Asia, and Latin America.
Global
June 2026
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Pride Month (kickoff)
AwarenessMonth-long inclusivity moment: launch Pride collections, community partnerships, and values-led sends on the June 1 kickoff.
Global -
Father's Day (US, UK, Canada)
CulturalThird-Sunday Father's Day in the US, UK, Canada, and many markets: send gift guides for gadgets, tools, grilling, and grooming with shipping cutoffs.
Global start ~2 weeks outSubject line ideas
- Father's Day gifts he won't return
- Ships free for Father's Day
- Last chance for Father's Day delivery
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Amazon Prime Day
Online salesAmazon's summer mega-sale (June 23-26 in 2026, dates announced yearly): run anti-Prime or Prime-parallel promotions and cart-recovery sends for deal seekers.
Global start ~10 days outSubject line ideas
- Skip the queue: our deals are live
- Better than Prime Day, no membership needed
- Prime prices without the Prime
July 2026
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World Emoji Day
AwarenessPlayful engagement hook: test emoji subject lines and fun, low-stakes sends to lift open rates and brand personality.
Global
August 2026
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Back to School season
SeasonalSecond-biggest retail season: run supplies, apparel, tech, and dorm promotions through August and early September for students and parents.
Global start ~3 weeks outSubject line ideas
- Back to school, sorted
- Everything on the school list, one place
- Back-to-school deals start now
October 2026
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Breast Cancer Awareness Month
AwarenessGlobal pink-ribbon month: run cause partnerships and donation-matched campaigns backed by a clear, verifiable giving commitment.
Global -
World Mental Health Day
AwarenessA moment for wellness brands, and for any brand to share genuine resources: keep the tone supportive, not salesy.
Global -
Halloween
CulturalCostume, candy, and decor peak: run spooky-themed sends, countdown offers, and shipping cutoffs through late October.
Global start ~2 weeks outSubject line ideas
- Treat yourself: Halloween deals inside
- Spooky savings end at midnight
- Your Halloween costume, sorted
November 2026
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Holiday Shopping Season Kickoff
SeasonalSignals start of Q4 peak: begin gift guides, early-bird deals, and wishlist campaigns to warm up subscribers before Black Friday.
Global -
Movember / Men's Health Month
AwarenessMen's health awareness through November: grooming, wellness, and fundraising campaigns with a genuine cause tie-in.
Global -
Singles' Day (11.11)
Online salesThe world's largest shopping festival: run weeks of pre-sale, cart-building, and countdown sends leading to the 11.11 peak, huge in China and SEA.
Global start ~2 weeks outSubject line ideas
- 11.11 is here: our biggest online sale
- Singles' Day deals live now
- 24 hours only: 11.11 mega sale
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Black Friday
ShoppingThe single biggest email revenue day: send doorbuster deals, countdown timers, and multiple waves to capitalize on peak buying intent.
Global start ~3 weeks outSubject line ideas
- Black Friday starts now: up to 50% off
- Your Black Friday early access is open
- Doors open: the biggest deals of the year
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Cyber Monday
Online salesOnline-only mega day: run extended-deal, last-chance, and cart-recovery sends; often rivals Black Friday for email-driven sales.
Global start ~2 weeks outSubject line ideas
- Cyber Monday: online-only deals end tonight
- Extended: Cyber Monday prices, one more day
- Last call for Cyber Monday savings
December 2026
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Giving Tuesday
AwarenessGlobal generosity day after Cyber Monday: run donation drives, cause partnerships, and give-back offers to balance the discount blitz.
Global start ~10 days outSubject line ideas
- This Giving Tuesday, double your impact
- Your gift goes twice as far today
- Join us for Giving Tuesday
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Travel Tuesday
Online salesThe Tuesday after Cyber Monday is now the biggest travel-deal day: flights, hotels, and experiences run their deepest discounts of the year.
Global -
Hanukkah
CulturalEight-night Jewish festival: gift-per-night bundles, kosher and menorah promotions, and inclusive holiday creative.
Global -
Christmas Eve
CulturalLast-minute and digital-gift peak: push e-gift cards, same-day options, and holiday greetings for procrastinating shoppers.
Global -
Christmas Day
CulturalPeak gifting holiday: send warm brand greetings and tease post-Christmas sales for gift-card redemptions and returns traffic.
Global start ~4 weeks outSubject line ideas
- Your holiday gift guide is here
- Shipping cutoff: order now for Christmas
- Give the gift of us this Christmas
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New Year's Eve
Public holidaysYear-end countdown and last-chance moment: run final-hours sales, party-prep offers, and end-of-year clearance sends.
Global start ~5 days outSubject line ideas
- Last chance: this year's prices end at midnight
- Ring in the new year with 25% off
- Final hours of our year-end sale
Runs entirely in your browser. Nothing is uploaded, and the .ics and CSV exports are built on your device.
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Plan your 2026 campaigns around the dates that move revenue
An email marketing calendar maps the dates worth building campaigns around, from global peaks like Black Friday and Diwali to the public holidays specific to each market. This one covers 887 key dates across 199 countries and recomputes for 2026 through 2030, doubling as both a holiday marketing calendar and a content calendar.
- International + local
See the global shopping and holiday moments alongside the public and cultural holidays specific to any market you sell into.
- Campaign ideas built in
Marquee dates carry subject-line examples and a lead-time hint, so the calendar reads as a campaign plan, not just a list of holidays.
- Export or download a template
Download the filtered dates as an .ics calendar file, or a CSV planning template for Google Sheets and Excel with send date, campaign type, subject line, and owner columns.
How to use the calendar
- 01
Choose your market
Start on the international view for the global moments, then pick a country to add its public holidays and cultural dates on top.
- 02
Filter to what you send
Toggle categories, from shopping peaks to awareness days, so you only see the moments that fit your brand and audience.
- 03
Read the email angle
Every date includes a brief on the campaign it drives, and marquee dates add subject-line examples, so you can decide fast.
- 04
Export and plan backward
Download the .ics file or CSV template, then schedule teasers, main sends, and follow-ups back from each peak.
How to build your email marketing calendar
A calendar of dates is the raw material. Turning it into a sending plan takes five steps, and the tool above feeds every one of them.
- 01
Pick your peaks per market
Filter the calendar to the countries you actually sell into and keep the 10 to 20 dates that fit your brand. A US-only apparel brand and a global SaaS will keep very different lists.
- 02
Work backward from each peak
Every big date is really a sequence of sends, not one email. Use the cadence below to place a warm-up, a teaser, a main send, a last-chance, and a follow-up around each peak.
- 03
Set a baseline frequency
Between peaks, hold a steady rhythm your list expects, often one to four emails a month for most senders. Consistency protects your sender reputation more than any single clever campaign.
- 04
Plan your segments
Decide who gets each send. Reserving early access for engaged subscribers and suppressing the disengaged keeps complaint rates down when volume climbs.
- 05
Protect deliverability before spikes
Peak dates mean peak volume, which is when filtering problems surface. Warm up gradually, and test placement before the big send with a free inbox placement test and an SPF, DKIM, and DMARC check.
A sample send cadence for a major peak
Anchor every row to the peak date, then adjust the spacing to your list. This is the plan the CSV export is built to hold.
- 3 to 4 weeks out Warm-up
Grow the segment and ramp volume gradually so a big send is not a sudden spike.
- ~10 days out Teaser / early access
Build anticipation and reward engaged subscribers with first access to the offer.
- ~3 days out Main send
The core offer to your primary segment, with the clearest value and call to action.
- Day of Last chance
Urgency and a final-hours reminder to everyone who has not yet opened or clicked.
- +2 days Follow-up
Extend or refresh for late movers, then move non-openers into a re-engagement track.
- Peak date Your main send lands
Questions, answered.
What is an email marketing calendar?
It is a schedule of the dates worth building email campaigns around: retail peaks like Black Friday and Cyber Monday, public holidays, and cultural moments, mapped across the year. Marketers use it to plan sends in advance, avoid clashing with quiet inbox days, and give each promotion enough lead time to warm up. This tool keeps 887 dates current, lets you filter to your market, adds subject-line ideas on marquee dates, and exports them to your calendar or a planning template.
What is the difference between a marketing calendar and a content calendar?
A marketing calendar (or campaign calendar) maps the external dates and promotions you plan around, such as Black Friday, a product launch, or a seasonal sale. A content calendar maps the individual pieces you will actually send or publish, email by email, with owners and status. The two work together: you use this email marketing calendar to choose the peaks, then build a content calendar of the specific sends around each one. The CSV export is set up to become that content calendar.
Which countries and events does it cover?
It combines the international commerce and holiday moments every sender plans around with country-specific public and cultural holidays across North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa, 887 dates across 199 countries in total. You can select any market from the full country list: the ones we have curated local dates for layer them on top of the international calendar, and any other market still shows the full international calendar to plan around. The dataset keeps growing, so it is worth checking back.
How many emails should I send per month?
There is no single right number, but most senders hold a baseline of one to four broadcast emails a month between peaks, then increase around the dates that matter to their audience. What protects deliverability is consistency and relevance, not a magic frequency: a steady rhythm your subscribers expect beats long silences broken by sudden volume spikes. Use the calendar to spread your peaks out and avoid over-mailing a tired list.
How are the dates calculated?
Fixed dates like Valentine's Day and Christmas are the same every year. Floating dates like Black Friday, Thanksgiving, and US Mother's Day are computed from their rule, for example the fourth Thursday of November. Easter-based and lunar dates, such as Diwali, Chinese New Year, and Ramadan, follow published dates for each year. Announced sales like Amazon Prime Day use the confirmed date once known. Switch the year at the top of the calendar to see it recompute for 2026 through 2030.
Can I export the calendar to Google or Outlook?
Yes. Filter to the market and categories you want, then download the .ics file and import it into Google Calendar, Outlook, or Apple Calendar as all-day events. You can also download a CSV planning template pre-filled with the same dates for Google Sheets or Excel, or export a single date at a time from any event in the list.
Does using key dates actually help deliverability?
Indirectly, yes. Sending relevant, well-timed email lifts engagement, and sustained engagement is one of the signals mailbox providers weigh. But peak dates also mean peak volume, which is exactly when authentication and reputation problems surface. Before a big send, it is worth running a free inbox placement test and confirming your SPF, DKIM, and DMARC setup so your campaign actually reaches the inbox.
Is the calendar free?
Yes, it is completely free with no signup, and it runs in your browser. Explore the rest of the Unspam free tools for spam testing, authentication checks, and inbox placement while you plan your sends.