Email Industries’ deliverability consultants, in partnership with Unspam, find and fix the reasons your email lands in spam: authentication, sender reputation, list quality and sending infrastructure.
Every engagement starts with a consultation call and an audit, then hands-on fixes alongside your team, on the email platform you already use.
They were all hands on deck for us during our critical first two weeks. We hit 100% inbox delivery within a week and got our email structure aligned to best practices. Hands-on project management, weekly calls, and fast responses by email.
Ty Wilson, Co-Founder, CustomMade
Brands that trust our deliverability work
Who does the work
Email Industries, in partnership with Unspam
First step
A consultation call, then an audit of your setup
Your ESP
We work alongside your current ESP
Pricing
Quoted on the consultation call
Meet Your Deliverability Consultants
Our email deliverability consultants understand that improving email deliverability takes time. That’s why we’re committed to acting swiftly and efficiently from the start. We recognize the importance of effective email marketing in achieving business success, and our experienced experts are ready to start fast and move your project forward. We stay on it until your inbox placement measurably improves.
Matthew Vernhout
Head of Services, Email Industries
Matthew has spent more than 25 years helping brands reach the inbox and build sending programs that receivers trust. At Email Industries he works with organizations on the deliverability problems that do not have a one-line answer.
He is Director at Large for CAUCE, Brand Special Interest Group Leader for M3AAWG, Communications Chair for the BIMI Group, and an advisory board member for the RISE Information Security Foundation. He founded EmailKarma.net and the Canadian Email Summit, and was named ANA Email Thought Leader of the Year.
As a full-service email deliverability agency, we offer a complete package of email deliverability services focused on getting your emails into the inbox, and keeping them there.
01
Email Deliverability Audit
We take a hands-on, holistic approach to solving email deliverability problems and provide all the strategic, technical, and implementation support needed to hit the inbox predictably.
First, our email deliverability consultants work to understand your goals, confirm your sending infrastructure is configured correctly, and review your sender reputation, messaging strategy, data acquisition, and list hygiene in depth.
Your deliverability health
Complete
Sender reputationNeeds review
Sending infrastructureStrong
Messaging strategyAction needed
List hygieneStrong
Reviewed by your consultant
02
Identify & Implement
Then we create a prioritized action plan, help with (or fully manage) implementation, and ensure you can reach your email goals. Our team supports you throughout the engagement, and unlike most email deliverability companies, we operate as an extension of your in-house team.
33%
Audit DNS records
done
Configure SPF
done
Set up DKIM signing
active
Deploy DMARC policy
next
Warm up new IPs
queued
Maintain sender reputation
ongoing
03
Remediate & Scale
We will work with mailbox providers and spam filters to remediate any issues affecting your deliverability. We will also help you scale your outbound email program and email-driven revenue.
Steady climb to inbox
+248%
W126%W233%W341%W451%W562%W673%W784%W892%
What do our deliverability consultants do?
Work with expert deliverability consultants.
Deliverability Assessments
A full diagnostic across your sending infrastructure, authentication, content, list hygiene, and ISP reputation. You get a prioritized fix list, not a generic checklist.
Ongoing Monitoring & Support
Our deliverability experts keep a watchful eye on your email campaigns, proactively monitoring for issues and optimizing performance.
Deployment & Managed Services
Working in concert with executives and in-house teams, we often serve as a full-service email deliverability resource for B2B and DTC brands.
Fractional Deliverability Team
We work with super-senders, ESPs, and CRMs who don’t require a full-time in-house resource with dedicated part-time deliverability specialists.
Managed IP Warmups
We’ll tailor an IP warmup plan to your requirements and maintain the health of your IPs with personalized strategies.
Performance Optimization
Our email deliverability consultant analyzes email limits based on your industry and objectives, optimizing your sent emails to achieve maximum effectiveness.
List Management & Hygiene
We’ll segment and clean your lists to ensure you only send to email addresses with the highest deliverability and lowest threat scores. After the segmentation process, your lists are rid of invalid or outdated emails, plus the spam traps, disposable accounts, and role-based addresses that often lead to low engagement or deliverability issues.
Custom Email Infrastructure
Our email infrastructure work gives your sending program a foundation that holds up as you scale. Whether you’re recovering from a sudden inbox-placement drop, launching a new sending domain, or scaling your sending volume without burning your reputation, our email deliverability service covers every layer of the sending stack.
Email Authentication Setup
SPF, DKIM, DMARC, BIMI, and MTA-STS configured, aligned, and validated. We monitor DMARC aggregate reports weekly so misalignments don’t go unnoticed.
Reputation Repair & Blocklist Delisting
Spamhaus, Barracuda, SpamCop, UCEPROTECT, and provider-specific blocklists. We handle the submission, the evidence, and the follow-up.
Google Postmaster and Microsoft SNDS Recovery
Diagnosing reputation drops at Gmail and Outlook and executing the work to recover them.
Rave Reviews, Since 2008
What clients say about working with the Email Industries team.
They provided a thorough audit, including thoughtful recommendations for improving deliverability. Their initial audit was highly detailed, and they were willing to explain everything clearly. After instituting the changes with their help, they stayed on to review our email deliverability monthly. Following their suggestions, we went from nearly no delivery to almost perfect scores.
Marketing Director, Healthcare Company
I’d recommend them: strong communicators and true collaborators who solved our deliverability challenges, helped protect our domain reputation, and got us to consistent, high-performing email results.
Shane Johns, WithMe, Inc.
A breath of fresh air in an ecosystem that can seem as challenging as buying a used car. They’re friendly, knowledgeable, and worth talking to about your email deliverability and marketing. Not only did they help us understand issues around their core competency of email deliverability, they were also able to connect us with solid complementary services to enhance our overall email efforts.
John Holland, Search Strategy Solutions
They provided clarity on our needs for email deliverability. They also successfully cleaned the mailing list and configured all settings correctly across various domains. Above all, they were an expert partner who seriously took on the project, ensuring its success.
Eric Zimmer, The One You Feed
Incredible and honest advice that solved all my email deliverability issues. We’ll be recommending you to everyone! Thanks so much for your professionalism and integrity.
Ellie Williams, HBO MAX
Very knowledgeable. The staff was super helpful; you could tell they cared about your success. I can’t say enough positive things.
Terry Stanley, Work Smart
These guys are great to work with and a wealth of knowledge for all questions around deliverability and list hygiene.
Trent McCloskey, Co-founder, Retention Studios
Our go-to deliverability partner.
Kevin Hopkinson, Zoominfo
A wonderful experience!
Matthew F. Bonilla, Touro
The best money we’ve ever spent.
John DeGroote, DeGroote Partners
We’re killing it again and owe it all to this team!
Brett Sklar, Amaze Media Labs
What to know before you book
How does an engagement work?
It starts with a consultation call to confirm your goals. Then comes an audit, a prioritized action plan, and hands-on help putting it in place with your team, on the email platform you already use. The consultants stay involved until your inbox placement measurably improves.
What does a deliverability audit check?
Your SPF, DKIM, DMARC and BIMI setup, sender and IP reputation, blocklist listings, Google Postmaster and Microsoft SNDS data, list quality and the content of your messages. You get a prioritized fix list, not a generic checklist.
Everything we get asked about deliverability consulting and what to expect from working with us.
What is email deliverability consulting?
Email deliverability consulting is professional guidance on getting your emails into the inbox instead of the spam folder. A consulting engagement analyzes your sending infrastructure, DNS authentication (SPF, DKIM, DMARC), IP and domain reputation, content patterns, list hygiene, and engagement metrics, then prescribes specific changes to improve inbox placement at major mailbox providers like Gmail, Outlook, and Yahoo.
A good email deliverability consultant audits your current setup, comes up with a bespoke action plan, and implements it alongside your team to ensure high deliverability rates at scale. Where consulting differs from a one-off audit: the consultant stays involved through implementation and verifies the fixes actually move the metrics.
How long does it take to improve email deliverability?
An email deliverability optimization campaign can take anywhere from a week to several months. The duration of the project depends on your current deliverability rates and the underlying issues.
For example, if your low deliverability rates are caused by an incorrect email authentication set-up, it could be a relatively quick fix. On the other hand, if your emails are underperforming because of poor list management and hygiene, or even worse, a burned domain, this could take up to several months to fix.
It’s impossible to say exactly how long your specific campaign would take. This is why we always start with a comprehensive audit of your email set-up.
What is the difference between email delivery and deliverability?
Delivery is about ensuring your email travels from you to the recipient’s server without getting lost.
Email deliverability represents the percentage of your total emails sent that arrive in the recipient’s inbox.
To achieve high deliverability rates, you have to avoid spam filters, keep a good reputation as a sender, and handle any potential challenges with the Internet Service Providers.
So, while delivery focuses on the journey, deliverability is about making sure your email reaches the destination without any hiccups.
How do I fix my email deliverability?
Fixing email deliverability is a complicated process, but here are some best practice tips to keep your deliverability rates high.
We always recommend starting with the correct technical set-up: authenticate your email domain, set up DKIM, DMARC, and SPF. Warm up new email addresses. Don’t send bulk emails from new email addresses.
Always make sure to keep a clean and relevant email list. Opt for quality over quantity. Never buy email lists online as this is a sure way to get caught by a spam trap.
Avoid using words associated with spam. Work on your subject lines and the email body itself.
Lastly, monitor the performance of your campaigns and optimize them if they’re underperforming.
What is a good deliverability rate?
A good email deliverability rate is considered to be 95% or more. This means that most of your emails reach your recipients’ inboxes without any issues.
Be mindful of the fact that deliverability rates vary depending on your niche and type of campaign. To get a better idea of what a good deliverability rate is in your industry, we recommend running your own tests or speaking with people in the same niche.
It's important to keep an eye on metrics such as bounce rate, unsubscribes and spam complaints to make sure that your deliverability rates stay high.
How much does email deliverability service cost?
Every engagement is quoted individually, on the consultation call. The price depends on what needs fixing, how much you send and how urgent it is, so the consultants look at your setup first and give you a figure for that work, not a package price.
How does an email deliverability agency work?
An email deliverability agency works as an outsourced specialist team. You typically start with a paid audit (1 to 2 weeks), receive a prioritized findings report, and then choose between a one-off remediation project or an ongoing service that covers monitoring, authentication maintenance, and ISP relations. A good agency works alongside your existing marketing, lifecycle, or growth team, it doesn’t replace them, it makes their email actually arrive in the inbox.
When should I hire an email deliverability agency vs. a freelance consultant?
A freelance consultant is usually one person; an email deliverability agency is a team. A freelance consultant is the right call for a scoped, one-off problem: a sudden drop in open rates, a one-time audit, a migration to a new ESP, or a bounded crisis. An agency makes more sense when the work spans multiple disciplines (DNS, authentication, content, infrastructure, ISP relations) or runs continuously, because no single freelancer is genuinely deep in all of those.
When should I hire an email deliverability expert?
The clearest triggers: open rates drop more than 15% with no campaign changes; you’re migrating to a new ESP or sending domain; you’re ramping up send volume quickly; Google Postmaster Tools shows a reputation drop; or you’ve been added to a blocklist.
Do email deliverability experts work with my existing ESP?
Yes. Our deliverability experts work alongside every major ESP: HubSpot, Mailchimp, Klaviyo, Customer.io, Iterable, SendGrid, Postmark, Mailgun, Amazon SES, and others. Deliverability work is largely ESP-agnostic: it’s about authentication, reputation, infrastructure, and content. We don’t push you to switch ESPs unless your current setup is genuinely the bottleneck, and when it is, we tell you why with numbers, not opinions.
Partner with Email Deliverability Consultants
Deliverability work is complicated and time-consuming. Let us handle it. Real results for any team size, and it all starts with a single call.
