Find the Best Email Marketing Software for Deliverability

The email marketing industry offers a sheer volume of options. From building feature-rich, high-engaged digital newsletters using handy code-free platforms to analytical tools that draw an overall picture of strategy performance – there is a solution for every problem, aspect, niche, and budget. Deliverability is no exception. As one of the most critical factors of successful email marketing, it is…

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Email Deliverability Metrics – Track, Analyze, and Improve

Recent studies showed that 49% of emails are spam. It makes perfect sense that ISPs are becoming increasingly sophisticated and relentless in catching malicious activity. They regularly change their algorithms to keep up with highly inventive spammers and hackers. While this benefits subscribers since their layer of protection is becoming more solid and formidable, this erects substantial obstacles for email…

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Creating Engaging Emails That Reach the Inbox

Do you know what makes a high-performing email campaign? You might say: eye-catching product display, personal discount, valuable content, or entertaining experience. As a professional email marketer, you may add high deliverability, accessibility, responsiveness, mobile-friendliness, quality of subscription list, segmentation, marketing strategy, and even capacity of the marketing platform. However, at the end of the day, when the user opens…

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10 Reasons Why Your Emails Go to Spam/Junk Folder

Let’s start with The CAN-SPAM Act. This law was passed in 2003, and it defines the national norms for corporate email. If you’re unfamiliar with the CAN-SPAM Act, it is recommended that you review the FTC’s CAN-SPAM Act compliance instructions. This highlights the major requirements and identifies the probable consequences of noncompliance. Despite the fact that it’s a shot read,…

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