Adapting to Gmail and Yahoo’s 2024 Spam Protection Requirements

On October 3, 2023, a significant announcement from Gmail and Yahoo marked a turning point in email communication standards. These leading email service providers introduced new sender requirements, set to be implemented in February 2024, aimed at combating the ever-increasing challenge of spam and enhancing email security.  This update is not just a minor adjustment but a substantial shift in…

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Find the Best Email Marketing Software for Deliverability

Find the Best Email Marketing Software for Deliverability

The email marketing industry offers a sheer volume of options. From building feature-rich, high-engaged digital newsletters using handy code-free platforms to analytical tools that draw an overall picture of strategy performance – there is a solution for every problem, aspect, niche, and budget. Deliverability is no exception. As one of the most critical factors of successful email marketing, it is…

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Email Deliverability Metrics – Track, Analyze, and Improve

Recent studies showed that 49% of emails are spam. It makes perfect sense that ISPs are becoming increasingly sophisticated and relentless in catching malicious activity. They regularly change their algorithms to keep up with highly inventive spammers and hackers. While this benefits subscribers since their layer of protection is becoming more solid and formidable, this erects substantial obstacles for email…

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