What is Reverse DNS and How to Setup

Not all tools that sales teams use to generate leads are marketing-related. Some of them are high-tech specs that may sound frightening at first sight but prove highly effective at further familiarization. One of such tools is reverse DNS, or to be more precise reverse DNS lookup. Reverse DNS lookup is the secret ingredient that helps professional marketers broaden the…

Read MoreWhat is Reverse DNS and How to Setup

What is DKIM Record and How to Set Up It to Prevent Email Spoofing

Maintaining a strong, positive and secure sender reputation is difficult when online threats happen every 39 seconds, and the number of phishing emails containing malware has risen to 97% recently. ISPs do not trust companies, making it hard to earn your name. However, there is a way out even for those who only start their businesses and are obliged to…

Read MoreWhat is DKIM Record and How to Set Up It to Prevent Email Spoofing

What is the SPF and How to Create an SPF TXT Record?

Before the upsurge of email marketing, ISPs have led a relatively calm life: they have managed a small number of emails and efficiently fought spammers and hackers. However, things have changed dramatically. With the internet becoming easily accessible and email marketing drastically growing in popularity, the number of emails sent and received globally has reached a staggering 306 billion lately.…

Read MoreWhat is the SPF and How to Create an SPF TXT Record?