Category Email

How to Remove Your Email from Blacklists: A Step-by-Step Guide

How to Remove Your Email from Blacklists: A Step-by-Step Guide

Do you know that almost 50% of business emails are spam? Due to the increased level of cyber-attacks, email channels have been reinforced with stringent measures by mailbox filters and blacklist vendors to protect users from “uninvited guests.” Getting blacklisted…

5 Top Strategies for Effective Email Reputation Management

5 Strategies for Effective Email Reputation Management

Some say email reputation is your credit score with ISPs, blacklists, and email providers. It is not the full description, yet it certainly conveys its essence. Whatever attitude towards this metric you have, you cannot afford to overlook it. It…

Mastering CAN-SPAM and GDPR Compliance for Email Marketers

Mastering CAN-SPAM and GDPR Compliance for Email Marketers

With email marketing expecting to generate almost $18 billion in three years (according to Statista), it is no surprise that 80% of marketers say they would rather abandon social media than email. The tendency is that the industry continues growing…

How to Make Emails More Engaging?

Do you know what makes a high-performing email campaign? You might say: eye-catching product display, personal discount, valuable content, or entertaining experience. As a professional email marketer, you may add high deliverability, accessibility, responsiveness, mobile-friendliness, quality of subscription list, segmentation,…

A bar chart showing the number of people in each country.

How to Avoid Email Spam Traps in 2024

Do you know that 85% of all emails are spam? According to Symantec, almost 9 out of 10 emails are not legitimate to reach the recipient. Counting that over 22 billion emails are sent daily, this is quite a vast…

How to Clean Your Email List and Why It’s Important

Do you know that a clean, regularly updated email list can generate up to 4300 percent return on investment? Recent studies show that email campaigns based on healthy email lists can be 40 times more effective in generating leads than…

How to Use ChatGPT Prompts for Email Marketing

Have you ever considered just how much email marketing prompts can impact your marketing? If you haven’t, this article will show you why you should start thinking about it and implementing it in your business. ChatGPT, a free chatbot released…