Email authentication comes with many strange terms. We have already known and mastered SPF, DKIM, and DMARC – well-established and time-proven safety protocols that underlie the modern strategy against malicious actors’ activities like spoofing and phishing. However, one more standard…
With email marketing holding the palm in being surgically precise in delivering individuals directly what is needed, it is no surprise that companies consider it one of the most effective ways to communicate their brand messages to the target audience.…
A lot has changed since the first spam filters were introduced. They are no longer fairly rudimentary algorithms that solely react to spammy language in the content. Today they inspect not only email body copy but also all critical details…
Do you know that 1 out of 6 emails are caught by popular spam filters or never reach the intended recipient? Whether you send emails in bulk or not, there is a chance you might fall victim to the strict…
Did you know that over 90% of marketers stated that content is a highly important business asset? It underlies a company’s activities across channels and interaction points, from communication to brand presentations. Whether in the B2B or B2C sector, whether…
Do you know that 85% of all emails are spam? According to Symantec, almost 9 out of 10 emails are not legitimate to reach the recipient. Counting that over 22 billion emails are sent daily, this is quite a vast…
In today’s world, where customers have the shortest attention span ever, email engagement has become critical for companies to stay afloat and move towards their goals. The more interested and involved the target audience is, the more a brand may…
Despite multiple flaws, decidedly mixed results, and some unresolved issues with the law and regulations, AI in email marketing is making slow yet steady progress toward becoming an integral part of communication and the environment. From automation to hyper-personalization to…
A mailing list is a powerful tool for businesses across niches seeking to establish direct and meaningful communication with their target audience. It helps companies achieve numerous goals, such as fostering brand engagement, keeping subscribers informed, and even dragging them…
Whether on a website or email channel, bouncing only means bad things for the company. Stealing an opportunity to deliver the brand message to the consumer and drive positive results, it has a detrimental effect on email marketing campaign performance…