Is your email marketing no longer as profitable as it once was? The problem could be to do with your email deliverability. According to a deliverability benchmark report, 20% of marketing emails fail to arrive in the intended target’s inbox…
Let’s start with The CAN-SPAM Act. This law was passed in 2003, and it defines the national norms for corporate email. If you’re unfamiliar with the CAN-SPAM Act, it is recommended that you review the FTC’s CAN-SPAM Act compliance instructions.…
If you are running an online business, chances are you’ve been intensively using an email checker and email verification tool in your email marketing efforts for quite some time. Email marketing has been one of the most vibrant and effective…
E-mail marketers always have lots on their plate: they need to analyze stats, come up with an offer, segment subscribers and create impressive email designs. Therefore, they often miss tiny details that turned out to be tiebreakers at the end.…
Crafting a beautiful and impactful HTML email with a consistent user experience is a daunting task, even for experts. The deal is being less progressive than web browsers, mail providers do not agree with each other in what features they…