Email Deliverability Benchmark
Daily updated insights into where emails land and why.
Based on thousands of daily tests from our service across industries and providers. All data is aggregated and anonymized.
Real-Time Deliverability Benchmarks
Our global benchmarks are updated every 24 hours using data from millions of email deliverability tests worldwide. This ensures you're comparing against current industry standards, not outdated averages.
Data sources: Major ESPs, enterprise senders, and deliverability monitoring platforms across 195+ countries.
Global Deliverability Health Score
Global deliverability remains challenging in 2024-2025. Improved SPF/DKIM/BIMI adoption helps, but increased spam filtering and stricter ISP policies have tightened inbox placement.
Deliverability Score Algorithm
Proprietary score combining inbox placement rates (60%), authentication setup (25%), reputation metrics (10%), and technical compliance (5%).
Sender Authentication & Infrastructure
Strong adoption continues with 13% still lacking basic SPF records.
Growing adoption, but 16% still remain without proper DKIM configuration.
Growing adoption, but 38% still remain without proper DMARC configuration.
Low adoption overall, with 99% missing BIMI entirely.
Near-universal adoption with only 4% lacking proper rDNS.
New domains face stricter scrutiny.
Cheap TLDs face heavy filtering.
Even a single blacklist listing can tank inbox rates.
Comprehensive Check Analysis (All Unspam.email Test Categories)
Checks passed successfully
Minor issues that could improve
Critical issues requiring attention
Detailed Check Statistics
SpamAssassin Score Distribution
Score Analysis
BIMI (Brand Indicators for Message Identification)
Domains with valid BIMI DNS records – unchanged YoY (2%)
Verified Mark Certificates with authenticated logos - growing fast
Successful logo displays in supported clients - improved compatibility
Email clients supporting BIMI display - Apple Mail adoption key
BIMI Industry Adoption Rates
VMC-verified logos show highest impact.
Support expanding rapidly across platforms.
Requires strong DMARC policy first.
Content & Best Practice Stats
Essential for user trust and deliverability. Missing headers increase spam complaints, and 88% are not compliant with List-Unsubscribe requirements.
Even a few malfunctioning links can disrupt campaigns and reduce engagement, with 23% of links being broken.
Frequent triggers: "100% Free", "Urgent", "Act Now".
Short URLs simplify click tracking and analytics, however they may introduce risk by concealing malicious destinations.
Missing alt text and poor readability harm user experience and inclusive design. Alt text is missing from 16% of images.
Subject Line Patterns:
Key Insight: Short, clear subjects and proper unsubscribe links are strongly correlated with better inbox placement.
