Order receipts going to spam
Transactional mail that lands in spam means support tickets, refund requests, and customers who think their order didn’t go through.
// for ecommerce teams
Email that actually reaches your customers, not their spam folder.
Order confirmations, shipping updates, abandoned-cart sequences, post-purchase flows. Every one of them has to land. Unspam tells you exactly where your store’s email is going before customers start asking where their receipt is.
The deliverability problems we hear most.
Black Friday volume spikes
A 10× send-volume weekend with no warmup is the fastest way to torch your domain reputation right when you need it most.
Abandoned-cart fatigue
Three-touch cart sequences that hit the same shopper get filtered as bulk. Without monitoring, you lose conversions without knowing why.
Why teams like yours pick Unspam.
// receipts
Know where every store email lands.
See Gmail, Outlook, Yahoo, and AOL placement on every send. Order receipts, shipping notices, cart recovery: catch a placement slip before customers do.
RECEIPT · ORDER #1024 4 / 5 INBOX
G
gmail.com order-receipt@store.com
inbox · primary
O
outlook.com order-receipt@store.com
inbox · focused
Y
yahoo.com order-receipt@store.com
inbox
A
aol.com order-receipt@store.com
inbox
P
protonmail.com order-receipt@store.com
promotions
primary inbox rate · Black Friday week
82% · ↑ 6 pts
// blocklists
Watch your sending reputation in real time.
Continuous checks against 40+ blocklists for your IP, domain, and from-address. Catch a Spamhaus listing the hour it happens, not the week after Black Friday.
CHECKING · 192.0.66.81 · hirely.com
13/14 PASS
Spamhaus ZEN
clean
SpamCop
clean
SORBS
clean
Barracuda
listed
UCEProtect L1
clean
Invaluement IVMu
clean
SURBL
clean
URIBL Multi
clean
PSBL Truncate
clean
Manitu NIX
clean
Spamhaus DBL
clean
Mailspike Z
clean
Hostkarma
clean
UCEProtect L2
clean
next sweep · alert on listing
in 14h
How it works.
01
Forward a real send
Send any order receipt, shipping notice, or cart-recovery email to a one-time Unspam address.
02
Get a score
See your spam score, authentication state, and a heatmap of what readers actually look at.
03
See placement per provider
Inbox vs promotions vs spam vs missing across Gmail, Outlook, Yahoo, AOL, and more.
04
Schedule it
Set Autopilot to re-run the test daily, you find out about a placement slip before customers do.
A few common workflows.
A handful of the moments where ecommerce teams reach for Unspam first. Most stores run two or three of these on autopilot.
-
Transactional reliability for receipts and resets
Get an alert the day your order confirmations start landing in promotions instead of the primary inbox.
-
Pre-Black-Friday warmup verification
Run scheduled checks every day for the 30 days before peak so you ramp into the high-volume window with a healthy reputation.
-
Cart-recovery sequence health
Track placement across each step in your three-touch cart sequence. The second and third sends are where filtering kicks in.
-
Subscription renewal billing
Verify renewal notices from Recharge, Bold, or Skio hit the inbox before the charge cycle. Churn jumps when billing mail lands in promotions.
-
New-list launch readiness
Run a fresh deliverability test before a campaign to a new list. A single bad list can torch your domain reputation for weeks.
-
Refund and shipping confirmations
Refunds and tracking updates are the highest-trust mail you send. Catch placement slips before the support tickets pile up.
// FAQ
Frequently Asked Questions
My ESP says my deliverability is 99%, why use Unspam?
+
ESP-reported deliverability is “mail accepted by the receiving server.” It includes promotions, spam, and dropped-to-folder. Unspam tests the actual inbox placement at Gmail/Outlook/Yahoo/etc., the only number that affects conversion.
Do I need this for Shopify’s built-in emails?
+
Yes. Shopify sends from a shared sub-domain pool with thousands of stores. If a few of them get flagged, your receipts get filtered too. Sending from your own subdomain (or testing what Shopify actually uses) is exactly what Unspam tests for.
What makes Unspam different from a generic seed-list test?
+
Seed-list testing is the floor. Unspam adds heatmap analysis, full-message scoring, blocklist monitoring, scheduled autopilot runs with alerts, and AI-generated fix recommendations on top. Built for an in-house ecommerce team, not just to hand off a list of mailbox failures.
How fast is a test?
+
Under 30 seconds for the score + heatmap + auth check. The full inbox-placement test takes 1–3 minutes depending on how many provider seeds we test.
Can I monitor my whole sending domain on a schedule?
+
Yes, Autopilot tests run daily, weekly, or on specific days. You get an email alert as soon as the spam rate crosses a threshold you set. Pair it with an email verifier sweep before each campaign to flush invalid addresses out of your list.
// ready when you are
Ship orders. Don’t ship to spam.
Run a free test on your next order receipt. No card, no signup, just answers.