Do you know what makes a high-performing email campaign? You might say: eye-catching product display, personal discount, valuable content, or entertaining experience. As a professional email marketer, you may add high deliverability, accessibility, responsiveness, mobile-friendliness, quality of subscription list, segmentation, marketing strategy, and even capacity of the marketing platform. However, at the end of the day, when the user opens…
Do you know that a clean, regularly updated email list can generate up to 4300 percent return on investment? Recent studies show that email campaigns based on healthy email lists can be 40 times more effective in generating leads than any social media portal. Therefore, maintaining a clean email list is a top priority. Unfortunately, this isn’t always at the…
Have you ever considered just how much email marketing prompts can impact your marketing? If you haven’t, this article will show you why you should start thinking about it and implementing it in your business. ChatGPT, a free chatbot released by the artificial intelligence (AI) research group OpenAI in November 2022, has taken the internet by storm. ChatGPT encouraged users…
Is your email marketing no longer as profitable as it once was? The problem could be to do with your email deliverability. According to a deliverability benchmark report, 20% of marketing emails fail to arrive in the intended target’s inbox and end up going to the spam folder or getting blocked altogether. This is a problem for businesses because it…
Let’s start with The CAN-SPAM Act. This law was passed in 2003, and it defines the national norms for corporate email. If you’re unfamiliar with the CAN-SPAM Act, it is recommended that you review the FTC’s CAN-SPAM Act compliance instructions. This highlights the major requirements and identifies the probable consequences of noncompliance. Despite the fact that it’s a shot read,…
If you are running an online business, chances are you’ve been intensively using an email checker and email verification tool in your email marketing efforts for quite some time. Email marketing has been one of the most vibrant and effective communication tools between business owners and consumers. At the end of 2024, 48% of consumers admitted that email marketing messages…
E-mail marketers always have lots on their plate: they need to analyze stats, come up with an offer, segment subscribers and create impressive email designs. Therefore, they often miss tiny details that turned out to be tiebreakers at the end. One of such things is the unsubscribe option. Found at the bottom of the newsletter and set in the smallest…
Crafting a beautiful and impactful HTML email with a consistent user experience is a daunting task, even for experts. The deal is being less progressive than web browsers, mail providers do not agree with each other in what features they support and how they render them. As a result, you are left with a limited amount of tools and a…
Not all tools that sales teams use to generate leads are marketing-related. Some of them are high-tech specs that may sound frightening at first sight but prove highly effective at further familiarization. One of such tools is reverse DNS, or to be more precise reverse DNS lookup. Reverse DNS lookup is the secret ingredient that helps professional marketers broaden the…
Email is the most popular channel of communication between the company and the target market. Therefore, it comes as no surprise that it is the prime target for hackers. According to recent studies, it is involved in more than 90% of all network attacks that cause tremendous financial loss for both organizations and customers. To deescalate this situation and prevent…