Is your email marketing no longer as profitable as it once was? The problem could be to do with your email deliverability. According to a deliverability benchmark report, 20% of marketing emails fail to arrive in the intended target’s inbox and end up going to the spam folder or getting blocked altogether. This is a problem for businesses because it…
Let’s start with The CAN-SPAM Act. This law was passed in 2003, and it defines the national norms for corporate email. If you’re unfamiliar with the CAN-SPAM Act, it is recommended that you review the FTC’s CAN-SPAM Act compliance instructions. This highlights the major requirements and identifies the probable consequences of noncompliance. Despite the fact that it’s a shot read,…
If you are running an online business, chances are you’ve been intensively using an email checker and email verification tool in your email marketing efforts for quite some time. Email marketing has been one of the most vibrant and effective communication tools between business owners and consumers. At the end of 2024, 48% of consumers admitted that email marketing messages…
E-mail marketers always have lots on their plate: they need to analyze stats, come up with an offer, segment subscribers and create impressive email designs. Therefore, they often miss tiny details that turned out to be tiebreakers at the end. One of such things is the unsubscribe option. Found at the bottom of the newsletter and set in the smallest…
Crafting a beautiful and impactful HTML email with a consistent user experience is a daunting task, even for experts. The deal is being less progressive than web browsers, mail providers do not agree with each other in what features they support and how they render them. As a result, you are left with a limited amount of tools and a…
Not all tools that sales teams use to generate leads are marketing-related. Some of them are high-tech specs that may sound frightening at first sight but prove highly effective at further familiarization. One of such tools is reverse DNS, or to be more precise reverse DNS lookup. Reverse DNS lookup is the secret ingredient that helps professional marketers broaden the…
Email is the most popular channel of communication between the company and the target market. Therefore, it comes as no surprise that it is the prime target for hackers. According to recent studies, it is involved in more than 90% of all network attacks that cause tremendous financial loss for both organizations and customers. To deescalate this situation and prevent…
Maintaining a strong, positive and secure sender reputation is difficult when online threats happen every 39 seconds, and the number of phishing emails containing malware has risen to 97% recently. ISPs do not trust companies, making it hard to earn your name. However, there is a way out even for those who only start their businesses and are obliged to…
Before the upsurge of email marketing, ISPs have led a relatively calm life: they have managed a small number of emails and efficiently fought spammers and hackers. However, things have changed dramatically. With the internet becoming easily accessible and email marketing drastically growing in popularity, the number of emails sent and received globally has reached a staggering 306 billion lately.…
Illustrations by Absurd Free Illustrations. Email marketing is the main driving force of every business online. It has a massive ROI generating more than $40 for every $1 spent. However, to enjoy these benefits, email campaigns should run smoothly without any interruptions. This is difficult to achieve because of the online threats that have reached a staggering mark recently. According…