Before the upsurge of email marketing, ISPs have led a relatively calm life: they have managed a small number of emails and efficiently fought spammers and hackers. However, things have changed dramatically. With the internet becoming easily accessible and email marketing drastically growing in popularity, the number of emails sent and received globally has reached a staggering 306 billion lately.…
Illustrations by Absurd Free Illustrations. Email marketing is the main driving force of every business online. It has a massive ROI generating more than $40 for every $1 spent. However, to enjoy these benefits, email campaigns should run smoothly without any interruptions. This is difficult to achieve because of the online threats that have reached a staggering mark recently. According…
Do you know that number of spam emails greatly exceeds the number of legitimate emails? According to recent studies, more than 80% of all emails are spam, which costs businesses a staggering $20 billion every year. Spam is a serious and costly thing. It is no wonder why large companies, ISPs, and mail service providers are obsessed with preventing it…