With email marketing expecting to generate almost $18 billion in three years (according to Statista), it is no surprise that 80% of marketers say they would rather abandon social media than email. The tendency is that the industry continues growing and gaining more and more popularity. Indeed, email marketing is an invaluable tool. It has an overall ROI of 4,200%…
On October 3, 2023, a significant announcement from Gmail and Yahoo marked a turning point in email communication standards. These leading email service providers introduced new sender requirements, set to be implemented in February 2024, aimed at combating the ever-increasing challenge of spam and enhancing email security. This update is not just a minor adjustment but a substantial shift in…
Back in 1997, Hotmail was one of the most popular email providers in the World. It served over 30 million people across the Globe, making it the top in its niche. However, the situation changed dramatically in 2025, when Google launched Gmail with many valuable free features. The sad news is Hotmail did not manage to survive this challenge. It…
Gmail is deservedly called the most popular email platform in the World. According to recent studies, it has over 1.8 billion active users. It proudly occupies a 28% market share in the email management market by serving over 121 billion emails daily. Not only is it popular with individuals but also companies. The stats show that 90% of US startups…
You might think you have done a great job by carefully segmenting the subscription list, coming up with a snappy subject line, and creating a compelling email that provides value to customers. However, the harsh truth is that all your efforts could be in vain because your initiatives will only work if your emails get delivered to your subscribers’ inboxes.…
Do you know that Yahoo email has 227.8 million active users and serves approximately 26 billion digital newsletters daily? This is a mind-blowing number even though it falls far behind its main competition, Gmail, with its staggering 1.8 billion active users as of 2023. If you are wondering how to resolve email delivery issues with Yahoo and reach your subscribers,…
The email marketing industry offers a sheer volume of options. From building feature-rich, high-engaged digital newsletters using handy code-free platforms to analytical tools that draw an overall picture of strategy performance – there is a solution for every problem, aspect, niche, and budget. Deliverability is no exception. As one of the most critical factors of successful email marketing, it is…
Recent studies showed that 49% of emails are spam. It makes perfect sense that ISPs are becoming increasingly sophisticated and relentless in catching malicious activity. They regularly change their algorithms to keep up with highly inventive spammers and hackers. While this benefits subscribers since their layer of protection is becoming more solid and formidable, this erects substantial obstacles for email…
Do you know your email sender’s reputation is key to letting your campaign do its magic? While focusing on creating the best content and subject line that will drag readers into a funnel, you are missing one of the most crucial aspects of a successful email marketing campaign. Content is king, but when it comes to email communication channels, ensuring…
Do you know what makes a high-performing email campaign? You might say: eye-catching product display, personal discount, valuable content, or entertaining experience. As a professional email marketer, you may add high deliverability, accessibility, responsiveness, mobile-friendliness, quality of subscription list, segmentation, marketing strategy, and even capacity of the marketing platform. However, at the end of the day, when the user opens…