Not all tools that sales teams use to generate leads are marketing-related. Some of them are high-tech specs that may sound frightening at first sight but prove highly effective at further familiarization. One of such tools is reverse DNS, or to be more precise reverse DNS lookup. Reverse DNS lookup is the secret ingredient that helps professional marketers broaden the…

Email is the most popular channel of communication between the company and the target market. Therefore, it comes as no surprise that it is the prime target for hackers. According to recent studies, it is involved in more than 90% of all network attacks that cause tremendous financial loss for both organizations and customers. To deescalate this situation and prevent…

Maintaining a strong, positive and secure sender reputation is difficult when online threats happen every 39 seconds, and the number of phishing emails containing malware has risen to 97% recently. ISPs do not trust companies, making it hard to earn your name. However, there is a way out even for those who only start their businesses and are obliged to…

Before the upsurge of email marketing, ISPs have led a relatively calm life: they have managed a small number of emails and efficiently fought spammers and hackers. However, things have changed dramatically. With the internet becoming easily accessible and email marketing drastically growing in popularity, the number of emails sent and received globally has reached a staggering 306 billion lately.…

Do you know that number of spam emails greatly exceeds the number of legitimate emails? According to recent studies, more than 80% of all emails are spam, which costs businesses a staggering $20 billion every year. Spam is a serious and costly thing. It is no wonder why large companies, ISPs, and mail service providers are obsessed with preventing it…