You might think you have done a great job by carefully segmenting the subscription list, coming up with a snappy subject line, and creating a compelling email that provides value to customers. However, the harsh truth is that all your efforts could be in vain because your initiatives will only work if your emails get delivered to your subscribers’ inboxes.…
Do you know that Yahoo email has 227.8 million active users and serves approximately 26 billion digital newsletters daily? This is a mind-blowing number even though it falls far behind its main competition, Gmail, with its staggering 1.8 billion active users as of 2023. If you are wondering how to resolve email delivery issues with Yahoo and reach your subscribers,…
The email marketing industry offers a sheer volume of options. From building feature-rich, high-engaged digital newsletters using handy code-free platforms to analytical tools that draw an overall picture of strategy performance – there is a solution for every problem, aspect, niche, and budget. Deliverability is no exception. As one of the most critical factors of successful email marketing, it is…
Recent studies showed that 49% of emails are spam. It makes perfect sense that ISPs are becoming increasingly sophisticated and relentless in catching malicious activity. They regularly change their algorithms to keep up with highly inventive spammers and hackers. While this benefits subscribers since their layer of protection is becoming more solid and formidable, this erects substantial obstacles for email…
Do you know your email sender’s reputation is key to letting your campaign do its magic? While focusing on creating the best content and subject line that will drag readers into a funnel, you are missing one of the most crucial aspects of a successful email marketing campaign. Content is king, but when it comes to email communication channels, ensuring…
Do you know what makes a high-performing email campaign? You might say: eye-catching product display, personal discount, valuable content, or entertaining experience. As a professional email marketer, you may add high deliverability, accessibility, responsiveness, mobile-friendliness, quality of subscription list, segmentation, marketing strategy, and even capacity of the marketing platform. However, at the end of the day, when the user opens…
Do you know that a clean, regularly updated email list can generate up to 4300 percent return on investment? Recent studies show that email campaigns based on healthy email lists can be 40 times more effective in generating leads than any social media portal. Therefore, maintaining a clean email list is a top priority. Unfortunately, this isn’t always at the…
Have you ever considered just how much email marketing prompts can impact your marketing? If you haven’t, this article will show you why you should start thinking about it and implementing it in your business. ChatGPT, a free chatbot released by the artificial intelligence (AI) research group OpenAI in November 2022, has taken the internet by storm. ChatGPT encouraged users…
Is your email marketing no longer as profitable as it once was? The problem could be to do with your email deliverability. According to a deliverability benchmark report, 20% of marketing emails fail to arrive in the intended target’s inbox and end up going to the spam folder or getting blocked altogether. This is a problem for businesses because it…
Let’s start with The CAN-SPAM Act. This law was passed in 2003, and it defines the national norms for corporate email. If you’re unfamiliar with the CAN-SPAM Act, it is recommended that you review the FTC’s CAN-SPAM Act compliance instructions. This highlights the major requirements and identifies the probable consequences of noncompliance. Despite the fact that it’s a shot read,…