You created a stunning email copy. The design was attractive and everything was in perfect motion. You hit “send”. You waited hours (even days), but heard just crickets!No opens. No clicks. No response. You start wondering, “if your email even landed in their inbox”. This is the story of many. Every day, over 376.5 billion emails are sent and received.…
Email authentication comes with many strange terms. We have already known and mastered SPF, DKIM, and DMARC – well-established and time-proven safety protocols that underlie the modern strategy against malicious actors’ activities like spoofing and phishing. However, one more standard has been introduced quite recently. Brand Indicator Messaging Identification is the new kid in the squad. Although it is not…
Have you ever thought how bad the email sender reputation impact from spam emails could be? As a business owner who wants to grow and generate revenue, this could be a decisive factor in achieving marketing and branding goals. It might seem like a tiny detail, but it has one of the biggest effects on overall success. Spamming, or in…
With email marketing holding the palm in being surgically precise in delivering individuals directly what is needed, it is no surprise that companies consider it one of the most effective ways to communicate their brand messages to the target audience. From an exceptional ROI to brand identity reinforcement, it benefits businesses in various aspects. However, its exciting possibilities raise new…
A lot has changed since the first spam filters were introduced. They are no longer fairly rudimentary algorithms that solely react to spammy language in the content. Today they inspect not only email body copy but also all critical details of the communication starting with the subject line and ending with authentication and brand blacklisting. They are advanced, regularly updated…
Do you know that 1 out of 6 emails are caught by popular spam filters or never reach the intended recipient? Whether you send emails in bulk or not, there is a chance you might fall victim to the strict judgment of ISPs and mailbox providers’ anti-spam algorithms. This happens to every company regardless of industry, product, age, or target…
Did you know that over 90% of marketers stated that content is a highly important business asset? It underlies a company’s activities across channels and interaction points, from communication to brand presentations. Whether in the B2B or B2C sector, whether a young or well-established organization, it comes off as their highest-quality source of engagement, traffic, conversions, and leads. When it…
Do you know that 85% of all emails are spam? According to Symantec, almost 9 out of 10 emails are not legitimate to reach the recipient. Counting that over 22 billion emails are sent daily, this is quite a vast number. According to studies, these malicious newsletters cost companies around $20.5 billion annually. Therefore, it is no surprise that instruments…
In today’s world, where customers have the shortest attention span ever, email engagement has become critical for companies to stay afloat and move towards their goals. The more interested and involved the target audience is, the more a brand may expect positive open rates, clicks, and conversions and improved trust, loyalty, and genuine connection. However, ensuring high email engagement is…
Despite multiple flaws, decidedly mixed results, and some unresolved issues with the law and regulations, AI in email marketing is making slow yet steady progress toward becoming an integral part of communication and the environment. From automation to hyper-personalization to content creation, it has already empowered marketing teams across industries to send highly targeted, optimized, and meaningful messages and achieve…