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Sender Score: What Validity’s 0 to 100 Rating Actually Measures Sender Score is Validity’s 0 to 100 rating of a sending IP, on a rolling 30-day average. What a good score is, how to check yours, and what it misses. 13 min read Updated Aug 9, 2026 Email Authentication Checklist: SPF, DKIM, DMARC, ARC, BIMI A per-protocol checklist for SPF, DKIM, DMARC, ARC and BIMI: what each standard does and the settings to get right for each one before you send. 16 min read Updated Aug 2, 2026 How to Improve Sender Reputation for Better Deliverability Discover how to improve sender reputation for enhanced deliverability with practical tips and strategies. 13 min read Updated Aug 9, 2026 How to Clean an Email List: The Step-by-Step Process [2026] How to clean an email list step by step: find the dead addresses, remove what is unsalvageable, win back the rest, and set a cadence so it stays clean. 11 min read Updated Aug 9, 2026 Best Email Verification Tools Compared: 12 Services Tested Twelve email verification services compared on free tier, entry price and what each is good at, with every figure checked in August 2026. 14 min read Updated Aug 2, 2026 Email Deliverability Statistics (2026): What Our Data Actually Shows 2026 email deliverability statistics from millions of daily tests: 65% inbox rate, 32% spam, plus provider, authentication, and industry benchmarks. 16 min read Updated Aug 12, 2026 Reverse DNS Lookup: What it is and How to Set it Up Reverse DNS maps an IP address back to a hostname. What rDNS is, how to run a lookup on Windows, macOS and Linux, and how to add the PTR record senders need. 13 min read Updated Aug 1, 2026 16 Best Email Deliverability Tools Compared (2026) Every email deliverability tool worth paying for in 2026, compared on real pricing and features: spam testing, inbox placement, DMARC, verification, warmup. 17 min read Updated Aug 9, 2026 How to Fix '550 Permanent Failure for One or More Recipients' The 550 permanent failure for one or more recipients bounce comes from a Barracuda gateway: what :blocked means, why it fired, and how to get delisted. 8 min read Updated Aug 9, 2026 DMARC Fail: Why It Happens and How to Fix It Why DMARC fails even when SPF and DKIM pass: alignment, forwarding, ESP defaults, and broken records, with a concrete fix for every cause. 11 min read Updated Jul 23, 2026 What Is a Spam Score and How Is It Calculated? What a spam score really is: SpamAssassin points, 0 to 100 deliverability scores, and Moz's SEO metric untangled, plus how to check and lower yours for free. 7 min read Updated Jul 23, 2026 SpamAssassin Score Explained: What Is Good, What Is Spam, and How to Lower Yours What a SpamAssassin score means, rule by rule: the 5.0 threshold, real point values like BAYES_99, and the fixes that actually lower a high score. 10 min read