A mailing list is a powerful tool for businesses across niches seeking to establish direct and meaningful communication with their target audience. It helps companies achieve numerous goals, such as fostering brand engagement, keeping subscribers informed, and even dragging them…
Creating trustworthy messaging for your brand is essential to create a strong relationship with your customers. Sending secure emails is simple when you have the right strategy and protocols to verify each one that you send. First theorized and implemented…
Whether on a website or email channel, bouncing only means bad things for the company. Stealing an opportunity to deliver the brand message to the consumer and drive positive results, it has a detrimental effect on email marketing campaign performance…
Have you ever wondered why some of your emails have successfully reached subscribers’ inboxes while others landed in the spam folder or were rejected? As it turns out, your content, offer, and design are not the only variables that can…
Email security has never been more important than it is today. It is essential to protect every one of the emails you send and receive to create a trusted and secure business. Using the right email security techniques can prevent…
Building a brand that prioritizes security and trust with its customers is a straightforward way to build a loyal client base. Email authentication is the best way to build a trustworthy brand reputation and ensure all your messages are delivered…
On October 3, 2023, a significant announcement from Gmail and Yahoo marked a turning point in email communication standards. These leading email service providers introduced new sender requirements, set to be implemented in February 2024, aimed at combating the ever-increasing…
Back in 1997, Hotmail was one of the most popular email providers in the World. It served over 30 million people across the Globe, making it the top in its niche. However, the situation changed dramatically in 2004, when Google…
Gmail is deservedly called the most popular email platform in the World. According to recent studies, it has over 1.8 billion active users. It proudly occupies a 28% market share in the email management market by serving over 121 billion…
You might think you have done a great job by carefully segmenting the subscription list, coming up with a snappy subject line, and creating a compelling email that provides value to customers. However, the harsh truth is that all your…