Gmail is deservedly called the most popular email platform in the World. According to recent studies, it has over 1.8 billion active users. It proudly occupies a 28% market share in the email management market by serving over 121 billion…
Do you know what makes a high-performing email campaign? You might say: eye-catching product display, personal discount, valuable content, or entertaining experience. As a professional email marketer, you may add high deliverability, accessibility, responsiveness, mobile-friendliness, quality of subscription list, segmentation,…
Do you know that 85% of all emails are spam? According to Symantec, almost 9 out of 10 emails are not legitimate to reach the recipient. Counting that over 22 billion emails are sent daily, this is quite a vast…
Do you know that a clean, regularly updated email list can generate up to 4300 percent return on investment? Recent studies show that email campaigns based on healthy email lists can be 40 times more effective in generating leads than…
Have you ever considered just how much email marketing prompts can impact your marketing? If you haven’t, this article will show you why you should start thinking about it and implementing it in your business. ChatGPT, a free chatbot released…
Is your email marketing no longer as profitable as it once was? The problem could be to do with your email deliverability. According to a deliverability benchmark report, 20% of marketing emails fail to arrive in the intended target’s inbox…
Let’s start with The CAN-SPAM Act. This law was passed in 2003, and it defines the national norms for corporate email. If you’re unfamiliar with the CAN-SPAM Act, it is recommended that you review the FTC’s CAN-SPAM Act compliance instructions.…
If you are running an online business, chances are you’ve been intensively using an email checker and email verification tool in your email marketing efforts for quite some time. Email marketing has been one of the most vibrant and effective…
E-mail marketers always have lots on their plate: they need to analyze stats, come up with an offer, segment subscribers and create impressive email designs. Therefore, they often miss tiny details that turned out to be tiebreakers at the end.…
Crafting a beautiful and impactful HTML email with a consistent user experience is a daunting task, even for experts. The deal is being less progressive than web browsers, mail providers do not agree with each other in what features they…