How to Avoid Email Spam Traps
Do you know that 85% of all emails are spam? According to Symantec, almost 9 out of 10 emails are not legitimate to reach the recipient. Counting that over 22 billion emails are sent daily, this is quite a vast…
Category Email
Track Your Email Success: Essential Engagement Metrics
In today’s world, where customers have the shortest attention span ever, email engagement has become critical for companies to stay afloat and move towards their goals. The more interested and involved the target audience is, the more a brand may…
What Are AI Summaries, and How Do They Transform Email Marketing and Design?
Despite multiple flaws, decidedly mixed results, and some unresolved issues with the law and regulations, AI in email marketing is making slow yet steady progress toward becoming an integral part of communication and the environment. From automation to hyper-personalization to…
Maintain a Healthy Email List with These Essential Hygiene Tips
A mailing list is a powerful tool for businesses across niches seeking to establish direct and meaningful communication with their target audience. It helps companies achieve numerous goals, such as fostering brand engagement, keeping subscribers informed, and even dragging them…
Minimize Email Bounce Rates with These Effective Techniques
Whether on a website or email channel, bouncing only means bad things for the company. Stealing an opportunity to deliver the brand message to the consumer and drive positive results, it has a detrimental effect on email marketing campaign performance…
How 2025 Email Design Trends Can Improve Email Deliverability and Avoid Spam Filters
As we enter 2025, digital design trends in email and web experiences are not just about aesthetics—they play a critical role in improving email deliverability and avoiding spam filters. With inboxes becoming more competitive and spam filters more sophisticated, brands…
Email Security Best Practices: Essential Authentication Tips
Email is an essential part of digital marketing and organizational communication. It has carved its niche and earned its place in customers’ hearts. It lies at the core of various operations across multiple devices and environments. With over 4 billion…
Email Authentication 101: DKIM, SPF, DMARC Explained
Building a brand that prioritizes security and trust with its customers is a straightforward way to build a loyal client base. Email authentication is the best way to build a trustworthy brand reputation and ensure all your messages are delivered…
How to Remove Your Email from Blacklists: A Step-by-Step Guide
Do you know that almost 50% of business emails are spam? Due to the increased level of cyber-attacks, email channels have been reinforced with stringent measures by mailbox filters and blacklist vendors to protect users from “uninvited guests.” Getting blacklisted…
5 Strategies for Effective Email Reputation Management
Some say email reputation is your credit score with ISPs, blacklists, and email providers. It is not the full description, yet it certainly conveys its essence. Whatever attitude towards this metric you have, you cannot afford to overlook it. It…