Did you know that over 90% of marketers stated that content is a highly important business asset? It underlies a company’s activities across channels and interaction points, from communication to brand presentations. Whether in the B2B or B2C sector, whether…
In today’s world, where customers have the shortest attention span ever, email engagement has become critical for companies to stay afloat and move towards their goals. The more interested and involved the target audience is, the more a brand may…
Despite multiple flaws, decidedly mixed results, and some unresolved issues with the law and regulations, AI in email marketing is making slow yet steady progress toward becoming an integral part of communication and the environment. From automation to hyper-personalization to…
A mailing list is a powerful tool for businesses across niches seeking to establish direct and meaningful communication with their target audience. It helps companies achieve numerous goals, such as fostering brand engagement, keeping subscribers informed, and even dragging them…
Whether on a website or email channel, bouncing only means bad things for the company. Stealing an opportunity to deliver the brand message to the consumer and drive positive results, it has a detrimental effect on email marketing campaign performance…
As we enter 2025, digital design trends in email and web experiences are not just about aesthetics—they play a critical role in improving email deliverability and avoiding spam filters. With inboxes becoming more competitive and spam filters more sophisticated, brands…
Email is an essential part of digital marketing and organizational communication. It has carved its niche and earned its place in customers’ hearts. It lies at the core of various operations across multiple devices and environments. With over 4 billion…
Building a brand that prioritizes security and trust with its customers is a straightforward way to build a loyal client base. Email authentication is the best way to build a trustworthy brand reputation and ensure all your messages are delivered…
Do you know that almost 50% of business emails are spam? Due to the increased level of cyber-attacks, email channels have been reinforced with stringent measures by mailbox filters and blacklist vendors to protect users from “uninvited guests.” Getting blacklisted…
Some say email reputation is your credit score with ISPs, blacklists, and email providers. It is not the full description, yet it certainly conveys its essence. Whatever attitude towards this metric you have, you cannot afford to overlook it. It…