Do you know that invalid email addresses in your subscription list can be dangerous? Not only do they ruin your key email performance metrics as you reach fewer recipients, but most importantly, they hurt you as a sender. Causing hard…
This article is based on insights from The Actual State of Email Deliverability, a webinar hosted by Email Industries in collaboration with Unspam.email. The session featured two of the industry’s most trusted voices: Matt Vernhout, Principal Deliverability Advisor at Email…
Ever wonder why your perfect emails are bouncing back in Gmail? Many reasons might cause that. Either temporary or permanent bounces happen all the time. They are frustrating, disappointing, and, most importantly, damaging to your presence and activity in the…
Email marketing is powerful in what it can do for a company’s presence in the market. According to a Campaign Monitor study, it might account for a 760% increase in revenue from segmented campaigns. It effectively increases conversions, generates revenue,…
Are all your perfectly crafted, hyper-personalized, and valuable emails landing in the spam folder or being rejected? This often occurs with companies that have recently begun their journey of conquering the email channel. Overly enthusiastic, they strive to make the…
Email authentication comes with many strange terms. We have already known and mastered SPF, DKIM, and DMARC – well-established and time-proven safety protocols that underlie the modern strategy against malicious actors’ activities like spoofing and phishing. However, one more standard…
With email marketing holding the palm in being surgically precise in delivering individuals directly what is needed, it is no surprise that companies consider it one of the most effective ways to communicate their brand messages to the target audience.…
A lot has changed since the first spam filters were introduced. They are no longer fairly rudimentary algorithms that solely react to spammy language in the content. Today they inspect not only email body copy but also all critical details…
Do you know that 1 out of 6 emails are caught by popular spam filters or never reach the intended recipient? Whether you send emails in bulk or not, there is a chance you might fall victim to the strict…
Did you know that over 90% of marketers stated that content is a highly important business asset? It underlies a company’s activities across channels and interaction points, from communication to brand presentations. Whether in the B2B or B2C sector, whether…