Some say email reputation is your credit score with ISPs, blacklists, and email providers. It is not the full description, yet it certainly conveys its essence. Whatever attitude towards this metric you have, you cannot afford to overlook it. It…
With email marketing expecting to generate almost $18 billion in three years (according to Statista), it is no surprise that 80% of marketers say they would rather abandon social media than email. The tendency is that the industry continues growing…
On October 3, 2023, a significant announcement from Gmail and Yahoo marked a turning point in email communication standards. These leading email service providers introduced new sender requirements, set to be implemented in February 2024, aimed at combating the ever-increasing…
Back in 1997, Hotmail was one of the most popular email providers in the World. It served over 30 million people across the Globe, making it the top in its niche. However, the situation changed dramatically in 2004, when Google…
Gmail is deservedly called the most popular email platform in the World. According to recent studies, it has over 1.8 billion active users. It proudly occupies a 28% market share in the email management market by serving over 121 billion…
You might think you have done a great job by carefully segmenting the subscription list, coming up with a snappy subject line, and creating a compelling email that provides value to customers. However, the harsh truth is that all your…
Do you know that Yahoo email has 227.8 million active users and serves approximately 26 billion digital newsletters daily? This is a mind-blowing number even though it falls far behind its main competition, Gmail, with its staggering 1.8 billion active…
The email marketing industry offers a sheer volume of options. From building feature-rich, high-engaged digital newsletters using handy code-free platforms to analytical tools that draw an overall picture of strategy performance – there is a solution for every problem, aspect,…
Recent studies showed that 49% of emails are spam. It makes perfect sense that ISPs are becoming increasingly sophisticated and relentless in catching malicious activity. They regularly change their algorithms to keep up with highly inventive spammers and hackers. While…
Do you know your email sender’s reputation is key to letting your campaign do its magic? While focusing on creating the best content and subject line that will drag readers into a funnel, you are missing one of the most…