A mailing list is a powerful tool for businesses across niches seeking to establish direct and meaningful communication with their target audience. It helps companies achieve numerous goals, such as fostering brand engagement, keeping subscribers informed, and even dragging them…
Creating trustworthy messaging for your brand is essential to create a strong relationship with your customers. Sending secure emails is simple when you have the right strategy and protocols to verify each one that you send. First theorized and implemented…
Whether on a website or email channel, bouncing only means bad things for the company. Stealing an opportunity to deliver the brand message to the consumer and drive positive results, it has a detrimental effect on email marketing campaign performance…
Have you ever wondered why some of your emails have successfully reached subscribers’ inboxes while others landed in the spam folder or were rejected? As it turns out, your content, offer, and design are not the only variables that can…
Email security has never been more important than it is today. It is essential to protect every one of the emails you send and receive to create a trusted and secure business. Using the right email security techniques can prevent…
Email is an essential part of digital marketing and organizational communication. It has carved its niche and earned its place in customers’ hearts. It lies at the core of various operations across multiple devices and environments. With over 4 billion…
Building a brand that prioritizes security and trust with its customers is a straightforward way to build a loyal client base. Email authentication is the best way to build a trustworthy brand reputation and ensure all your messages are delivered…
Do you know that almost 50% of business emails are spam? Due to the increased level of cyber-attacks, email channels have been reinforced with stringent measures by mailbox filters and blacklist vendors to protect users from “uninvited guests.” Getting blacklisted…
Some say email reputation is your credit score with ISPs, blacklists, and email providers. It is not the full description, yet it certainly conveys its essence. Whatever attitude towards this metric you have, you cannot afford to overlook it. It…
With email marketing expecting to generate almost $18 billion in three years (according to Statista), it is no surprise that 80% of marketers say they would rather abandon social media than email. The tendency is that the industry continues growing…