Did you know that over 400 million people use Outlook? According to recent studies, Microsoft’s long-standing email reader currently holds almost 4.5% of the market share, occupying the third spot in the list of the most popular email providers worldwide.…
Each holiday season, inboxes get busier, filters get stricter, and marketers feel the pressure to cut through the noise. In the Inbox for the Holidays webinar, deliverability experts Matthew Vernhout and Lawrence Heslin from Email Industries joined Unspam to share…
This article is based on insights from The Actual State of Email Deliverability, a webinar hosted by Email Industries in collaboration with Unspam.email. The session featured two of the industry’s most trusted voices: Matt Vernhout, Principal Deliverability Advisor at Email…
Ever wonder why your perfect emails are bouncing back in Gmail? Many reasons might cause that. Either temporary or permanent bounces happen all the time. They are frustrating, disappointing, and, most importantly, damaging to your presence and activity in the…
Email marketing is powerful in what it can do for a company’s presence in the market. According to a Campaign Monitor study, it might account for a 760% increase in revenue from segmented campaigns. It effectively increases conversions, generates revenue,…
Are all your perfectly crafted, hyper-personalized, and valuable emails landing in the spam folder or being rejected? This often occurs with companies that have recently begun their journey of conquering the email channel. Overly enthusiastic, they strive to make the…
Email authentication comes with many strange terms. We have already known and mastered SPF, DKIM, and DMARC – well-established and time-proven safety protocols that underlie the modern strategy against malicious actors’ activities like spoofing and phishing. However, one more standard…
Have you ever thought how bad the email sender reputation impact from spam emails could be? As a business owner who wants to grow and generate revenue, this could be a decisive factor in achieving marketing and branding goals. It…
With email marketing holding the palm in being surgically precise in delivering individuals directly what is needed, it is no surprise that companies consider it one of the most effective ways to communicate their brand messages to the target audience.…
A lot has changed since the first spam filters were introduced. They are no longer fairly rudimentary algorithms that solely react to spammy language in the content. Today they inspect not only email body copy but also all critical details…