Here’s a number that should bother you: 32% of emails land in spam. Not 5%. Not 10%. A full third. That’s from our own data, aggregated from thousands of daily deliverability tests across every major provider and industry. It’s happening…
Gemini, Google’s AI platform, now supports Gmail, and some research suggests that even when emails make it to the Gmail inbox, up to 40% may still be quietly pushed down or deprioritized by Gemini’s filtering skills. Google made this shift…
Most of us receive spam emails every single day. Cyber-attacks have exploded so badly that according to recent studies, half of the digital newsletters generated daily are unsolicited. This poses a huge danger to users as they are constantly exposed…
Want to determine the root cause of why your hand-crafted, hyper-personalized, and perfectly-segmented digital newsletter has ended up in the spam folder or not being delivered at all to your Microsoft users? Poor email deliverability is a common problem for…
40% of business emails never reach a visible inbox placement. This is not a projection or an estimate. It is a measured outcome. This article is based on millions of email tests executed throughout 2025 using the Unspam email testing…
Do you know that invalid email addresses in your subscription list can be dangerous? Not only do they ruin your key email performance metrics as you reach fewer recipients, but most importantly, they hurt you as a sender. Causing hard…
Did you know that over 400 million people use Outlook? According to recent studies, Microsoft’s long-standing email reader currently holds almost 4.5% of the market share, occupying the third spot in the list of the most popular email providers worldwide.…
Each holiday season, inboxes get busier, filters get stricter, and marketers feel the pressure to cut through the noise. In the Inbox for the Holidays webinar, deliverability experts Matthew Vernhout and Lawrence Heslin from Email Industries joined Unspam to share…
This article is based on insights from The Actual State of Email Deliverability, a webinar hosted by Email Industries in collaboration with Unspam.email. The session featured two of the industry’s most trusted voices: Matt Vernhout, Principal Deliverability Advisor at Email…
Ever wonder why your perfect emails are bouncing back in Gmail? Many reasons might cause that. Either temporary or permanent bounces happen all the time. They are frustrating, disappointing, and, most importantly, damaging to your presence and activity in the…