The email marketing industry offers a sheer volume of options. From building feature-rich, high-engaged digital newsletters using handy code-free platforms to analytical tools that draw an overall picture of strategy performance – there is a solution for every problem, aspect,…
Recent studies showed that 49% of emails are spam. It makes perfect sense that ISPs are becoming increasingly sophisticated and relentless in catching malicious activity. They regularly change their algorithms to keep up with highly inventive spammers and hackers. While…
Do you know your email sender’s reputation is key to letting your campaign do its magic? While focusing on creating the best content and subject line that will drag readers into a funnel, you are missing one of the most…
Do you know what makes a high-performing email campaign? You might say: eye-catching product display, personal discount, valuable content, or entertaining experience. As a professional email marketer, you may add high deliverability, accessibility, responsiveness, mobile-friendliness, quality of subscription list, segmentation,…
Do you know that a clean, regularly updated email list can generate up to 4300 percent return on investment? Recent studies show that email campaigns based on healthy email lists can be 40 times more effective in generating leads than…
Have you ever considered just how much email marketing prompts can impact your marketing? If you haven’t, this article will show you why you should start thinking about it and implementing it in your business. ChatGPT, a free chatbot released…
Is your email marketing no longer as profitable as it once was? The problem could be to do with your email deliverability. According to a deliverability benchmark report, 20% of marketing emails fail to arrive in the intended target’s inbox…
Let’s start with The CAN-SPAM Act. This law was passed in 2003, and it defines the national norms for corporate email. If you’re unfamiliar with the CAN-SPAM Act, it is recommended that you review the FTC’s CAN-SPAM Act compliance instructions.…
If you are running an online business, chances are you’ve been intensively using an email checker and email verification tool in your email marketing efforts for quite some time. Email marketing has been one of the most vibrant and effective…
E-mail marketers always have lots on their plate: they need to analyze stats, come up with an offer, segment subscribers and create impressive email designs. Therefore, they often miss tiny details that turned out to be tiebreakers at the end.…